Residential Lighting: Explain the new science regarding the human eye. George C. Brainard: Light is the primary stimulus to the visual system. That’s been well-studied for hundreds of years. What’s new in the... read more
Residential Lighting: How important is proper illumination to an overall design? Clodagh: We talk about the lighting as we go through a design; it’s not brought in afterwards. Lighting is the fire in feng shui. If... read more
Residential Lighting: What role do retail Web sites now play? Rick Segel: There’s a new phenomenon taking place: First Shop Elimination. Before people go to stores, they check a bunch of Web sites, print what... read more
Residential Lighting: What makes brand-building difficult for small stores? Larry Mersereau: They think branding is for IBM. They don’t think a little business can do it. Also, messages have to be reinforced and... read more
Residential Lighting: What are the basics for photographing retail space filled with lighting? Ken Rice: During the day, use daylight film or set the white balance on a digital camera to around 5,300K. Use strobes to... read more
Residential Lighting: What’s your forecast for 2007? Martin Regalia: We’re looking at 2.5 percent growth—or maybe a tad better—in the first half of 2007, and closer to 3 percent growth in the second... read more
Residential Lighting: How would you characterize the current job market? Nancy Ahlrichs: Employers are frustrated with the quality and quantity of people applying and tend to think jobs are not glamorous enough to attract... read more
Energy-efficient lighting at Lighting Design by Light Bulbs Plus, Rancho Cordova, CA. Quite the hot topic these days, energy-efficient lighting continues to shed its persona as a troublesome seller. While legislative... read more
Residential Lighting: You describe landscape lighting as painting with light. Why? Nate Mullen: My philosophy is that designing outdoor lighting is very much like painting a portrait. The painter isn't concerned about how... read more
Residential Lighting: Tell us about the different “zones” you created for Fine Living: 2026? Patrick J. Tighe: Fine Living:2026 has three zones, each with programmable functions. Central to the space is the live... read more
Residential Lighting: What will you address during your seminar at this month’s Lightfair 2006? Sergio Orozco: I think we have been extremely technical about lighting for a long time. Everybody is becoming an intellectual or... read more
Residential Lighting: What’s the quickest way to get started with e-mail marketing? Loren McDonald: Put some e-mail opt-in cards on the sales counter and encourage customers to opt in. After a year, you may have... read more
Residential Lighting: What is the main impetus to hold a sales event? Chris Lynch: About 60 percent of our work is for retailers remaining in business, who want to remerchandise, remodel, relocate or reduce inventory. The... read more
Residential Lighting: Summer market season is in full swing, with the Las Vegas show July 24-28. How can buyers best prepare? Floyd Veal: Have your pre-game plan ready. I recommend an 8-by-10-inch notebook with alphabetical... read more
Residential Lighting: Do LEDs generate enough lumens for use in fixtures and portables? Kelly Gordon: That’s the big push. High-power LEDs can produce up to about 80 lumens. A standard 60W incandescent bulb produces... read more
Residential Lighting: How do you define luxury and wealth? Milton Pedraza: People use the term luxury loosely, but we have criteria. A luxury product has consistently superior quality. It is unique and exclusive. It... read more
Residential Lighting: Why is it so hard to build showroom traffic? Ethan Kap: The big-box retailers have been stealing customers. Many clients try to compete on the same level and don’t survive. So, we teach... read more
Barbara Berry, one of Boyd Lighting's lighting designers, created the Belvedere pendant. Barry: Philosophy is core to my work. Some designers are motivated by periods or styles. I’m inspired by the philosophy of... read more
Discounted early-bird registration for the Third Annual Closets and Home Organization Conference & Expo™, March 21-23, in Schaumburg, IL, is available at The one-of-a-kind three-day event,... read more

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