Safavieh has teamed up with celebrity interior designer Thom Filicia to expand its licensing partnership into the lighting category. Thom Filicia Lighting for Safavieh will launch at Las Vegas Market, Jan. 26-30, 2014, with 14 designs in multiple colorways for a total of 35 SKUs in shapes, materials and textures that reflect Filica's classic yet fresh approach to what he has dubbed “The New American Aesthetic.”
“Thom is an icon in the interior design community: his style adds a unique new perspective to our lighting collection and to the lighting industry as a whole," said Arash Yaraghi, a Safavieh principal. "We are excited to bring this collaboration to the marketplace. Thom’s concept of democracy of design — high style and quality at accessible prices — will resonate with consumers in lighting as it has with his rug collection for Safavieh since 2009."
"I’m thrilled to expand Thom Filicia Home into lighting and for the opportunity to share my point of view at the premiere in Las Vegas,” Filicia said. "My goal with this lighting line was to create a collection that is both exceptional and accessible; a custom designer look that is sophisticated yet approachable and will appeal to a broad base of consumers."