Successful Membership Campaign for ALA
July 5, 2012 - 3:15pm
The April-to-June effort brought in 113 new members to the American Lighting Assn.

The American Lighting Assn. (ALA) recently wrapped up a successful membership campaign that brought in 113 new member commitments. The campaign kicked off April 16 and concluded in early June.

Eric Jacobson, ALA Vice President of Membership, says the campaign was much more successful than others in recent years.

"It was the energy of everyone involved," Jacobson says. "The leaders really took ownership and I think when that happens it engages everyone to reach out and recruit."

Sales representative Richard Alan of Richard Alan & Assoc. led the committee by taking in 24 new recruits, followed by Howard Bernstein, Vice President of Artcraft, with 18 and Tony Davidson, President of Kichler Lighting, bringing in 10 recruits.

The membership committee, consisting of 28 members, set a goal of obtaining 72 new commitments. Surpassing that number was great, Jacobson says, and he has high hopes it will have a positive impact on the organization's future.

During the campaign memberships were offered at a discounted rate, with the added benefit of access to the organization's on-demand online library of more than 34 technical lighting educational courses.

The enthusiasm the leaders brought to the campaign was refreshing, Jacobson says. He thinks the resurgence of the economy has also added to the success of the campaign this year.

ALA is currently still offering discounted membership rates, with dues running as low as $360 per year depending on certain classifications and industry segment. Those interested in becoming a member of ALA can contact Jacobson at [email protected]

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