Seminar Opportunities at the January Dallas Market
December 18, 2009 - 11:27am


The American Lighting Assn.’s (ALA) seminar lineup for the January 2010 market offers a powerhouse tool kit to help showrooms succeed in this new year and beyond. All seminars are held in the ALA Seminar Center, WTC 345. Visit to download a registration form, or call (800) 60-LIGHT.


9 a.m. – 4 p.m. (includes lunch)
Smart Moves in Slow Times: How to Improve Your Post-Recession Positioning and Profitability
Presenter: Joe Rey-Barreau
CLC® credits: 6
Sponsor: Satco Products Inc.
Revolutionary lighting technologies, innovative lighting design concepts, “green” lighting, energy codes, government legislation and economic changes are all coming together to dramatically alter the residential lighting industry. This hands-on seminar discusses specific and proven ideas shared by showrooms at recent ALA conferences on how to succeed in this challenging environment. Participants will have the opportunity to make decisions for a model home in the new LEED for Homes program.


8–9:30 a.m.
Ten Characteristics of Highly Successful Lighting Sales Professionals
Presenter: Joe Rey-Barreau
CLC credits: 1.5
Sponsor: Holtkötter Intl. Inc.
This seminar tackles the question all sales professionals want to know: What makes a successful sales professional in this climate?

4–5:30 p.m.
The Truths and the Myths of LEDs, CFLs and Energy-Efficient Lighting
Presenter: Joe Rey-Barreau
CLC credits: 1.5
Sponsor: Bulbrite Industries Inc.
Showrooms are understandably hungry for information about these lucrative categories. This not-to-be-missed session unveils the realities behind the hot buttons.


8–9:30 a.m.
Remodeling the Kitchen and Bath: Get Educated on How to Stay Ahead of the Competitors
Presenter: Norm Brown
CLC credits: 1.5
Sponsor: Thomas Lighting/Forecast
Showrooms will learn what it takes to take the lead in kitchen and bath, perpetually the most popular rooms for remodeling. As remodeling stands poised to come back stronger and sooner than new home construction, this is a timely topic.

4–5:30 p.m.
The Facts of Low Voltage Lighting: How to Avoid Financial Headaches and Liability for the Retail Showroom
Presenter: David Craige
CLC credits: 1.5
Sponsor: Jesco Lighting Group
This seminar will focus on 12V/24V low voltage lighting, concentrating on field issues that can cause liability and financial headaches for the showroom. It also covers lighting applications for coves, undercabinet, landscape, LEDs and fiber optics, as well as discussing AFCI NEC requirements and dimming solutions.

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