The Power of Pinterest
April 11, 2012 - 12:33pm
One of Residential Lighting's Pinterest boards

The latest social media site to take the world by storm is Pinterest, which lets you “pin” images you find beautiful, funny or inspirational onto your own virtual pin board. Currently experiencing a popularity boom, Pinterest recently became the fastest website in history to get 10 million unique monthly visitors, according to TechCrunch.

The site’s photo-centric content lends itself well to products and decorating ideas, which makes it a powerful tool for retailers, says Crystal Vilkaitis, Director of Social Media for SnapRetail.

“This site is a great way for retailers to showcase their personalities, store, staff and, of course, products,” Vilkaitis says.

Vilkaitis suggests creating different boards for different categories of product and well-known brands your store carries. Also, when “pinning” an image, be sure to include a detailed description that will help it show up in Pinterest search results. Including a price in the description will also create a price banner over the image that helps users see that the item is for sale.

After pinning an image on Pinterest, other users can “re-pin” your image to their pin boards, but if you pinned it from your website, it will still include a link back to the page from which the image originated. You can also easily post links to your pins on Twitter and Facebook to show your other social media followers.

The High Point Market Authority has found an innovative way to incorporate Pinterest into its show. During April’s market, eight Style Spotters will post photos of their favorite finds to Pinterest, and attendees can vote for their top picks by liking or re-pinning photos onto their own Pinterest boards. 

Want to get started? Pinterest is currently invite-only, but you can request an invite from another Pinterest user or at on the Pinterest website.

Already on Pinterest? Be sure to check out our boards at

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