Meyda Lighting Sales Manager Spearheads 'Project U' in Downtown Utica, NY
November 26, 2012 - 9:36am
The community enhancement effort aims to promote neighborhood vitality by transforming downtown storefronts and offices with decorative and architectural lighting, among other things.
Max Cohen Meyda Lighting
Max Cohen

To support community enhancement efforts in the downtown Utica, NY, area, Meyda Lighting Upstate New York and Showroom Sales Manager Max Cohen helped spearhead “Project U,” an effort designed to revitalize storefronts and offices to encourage social-economic growth and development.

“DUDA, the Downtown Utica Development Assn., has launched Project U to promote neighborhood vitality by transforming downtown storefronts and offices into ‘mini art galleries’ showcasing the work by local artists, and mini showrooms highlighting decorative and architectural lighting and upscale furniture by leading manufacturers based in New York state,” Cohen said. “DUDA has partnered with local businesses, manufacturers, artists and professionals in an effort to create Utica as a business and social destination that will help stimulate the local economy.”

Nearly two dozen artists have showcased their original artwork including jewelry, home décor, paintings, woodworking and sculpture that will contribute to the vitality of the streetscape and enhance the “downtown experience.” In addition, Yorkville-based Meyda Lighting, McConnellsville, NY-based Harden Furniture and Port Washington, Long Island, NY-based WAC Lighting are joining the effort by enhancing the look of the displays with their finest products.

“Project U has been created to increase the aesthetic appeal of downtown Utica,” Cohen said. “In addition, we are aiming to generate more customer traffic and businesses that would attract new sales, investments and excitement among the business community.”

For more information or to sponsor, contribute artwork or furnishings to support Project U, please contact DUDA at (315) 525-6375 or [email protected].

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