The Market for Mirrors
March 26, 2010 - 11:56am

Penny-pinching consumers are looking for small decorative updates that make a big impact. That’s only one of the reasons why wall mirrors continue to be a lighting showroom staple. A natural add-on sale or a lure to bring in new customers, mirrors reflect a growing trend among lighting showrooms to diversify the mix and address customers’ broader decorating needs beyond illumination.

mirrorsAccording to an informal Residential Lighting survey of top decorative accessories lines, small-size mirrors that work well in a variety of rooms are selling well right now. Mirrors in the range of 24 by 36 inches are recommended for powder rooms, a popular spot in the home for new mirrors.

Finishes that sell best are all over the board, from classic antique gold to trendy natural woods (driftwood, cerused oak or limed oak, shown here on a Bungalow 5’s Calista starburst style). Venetian silver, zinc, brushed nickel and aluminum round out the mirror finish picture. Black, white, gray, taupe and cream (crackled or distressed) were also survey mentions.

Back-painted glass, and a similiar technique known as eglomise, are very old ideas that are new again for decorative mirrors. Hanging wall mirrors in multiples is a decorating trend giving the category a boost. Many vendors now offer modular wall mirror collections (like Global Views’ Angle, shown here) or single mirrors that mimic the look.

If mirrors are a sideline and not a big business at your showroom, you can’t carry it all. So consider the advice of one mirror maven we surveyed: “People seem to most want clean, simple designs”

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