Luxury Design Web Site Launches
March 8, 2012 - 3:43pm

A new model for buying and selling luxury home furnishings made its debut last month. offered an online peek of its products to approximately 2,000 trade professionals and will soon open to the general public, according to a press release.

The site was founded by Sandy Wilder, formerly Managing Partner for Elizabeth Wilder, a major vendor of hardwood furniture for Sarreid Ltd., and George Telheiro, owner of agency Out of the Box Creative. The products are listed in “virtual showrooms” that allow consumers to purchase high-end home furnishings that may have previously been inaccessible or unaffordable. In addition to its regular listings, the site will host a variety of other promotional activities, such as a weekly “Super Sale” on selected products.

So far, these lighting manufacturers were participants on the site: Visual Comfort & Co., Wildwood Lamps and Accents, Sea Gull Lighting, and Monte Carlo Fan Co.

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