Lighting Industry Should be Ready for First-Time Home Buyers
March 30, 2012 - 4:17pm

Last month, President Obama signed a $787 billion economic stimulus package into law. Among a slew of spending and tax cuts aimed at lifting the nation from a deepening recession, a home-buyer tax credit of up to $8,000 (up from 2008’s $500 credit) made its way into the final version. Under the new law, first-time home buyers qualify for the credit with purchases made by December 1, 2009. As new buyers begin to take advantage of this helpful offer, the lighting industry should be ready.

Think of ways in which your store appeals to young people (most first-time buyers are under 35) and make those part of your shtick:

Do you have a great website? In this month’s Point of Sale, Contributing Editor Thomas Prais explores blogging as a search engine optimization (SEO) technique, and his tip list is indispensable for any store seeking more attention in an general Internet search.

Are you up-to-date on green technology? The Millennial generation is tuned in to environmental causes, as well as concerns about their pocketbooks. Position your store as the source for expert advice on energy-efficient products, such as CFLs and LEDs. And stock your shelves with those products, too.

The fact is, there are many ways you can appeal to a new crop of homeowners. Above all, you’ll win them over with superior customer service. Outfitting a new space can be daunting for those new to the task. Be their guide, let them know you’re there for them, and they’ll be yours for years to come.

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