Light Bulb Named Brit Insurance Design of the Year
March 8, 2012 - 4:48pm

A designer, energy-efficient light bulb beat out over 90 entries including Rock Band 3 and Apple’s iPad to be named the 2011 Brit Insurance Design of the Year, London’s Design Museum announced recently. The Plumen 001 bulb, from British designer Samuel Wilkinson and product design company Hulger, has an imaginative silhouette of curved glass tubes and uses 80 percent less energy than incandescent.

In a statement, 2011 Jury Chair Stephen Bayley described the Plumen bulb as “a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.” Director of the Design Museum Deyan Sudjic called it “both beautiful and smart,” and said the bulb “doesn’t need a shade and so goes a long way to make up for the loss of the Edison original.”

Nicolas Roope, Hulger’s co-founder and Plumen’s co-designer, says he hopes the award is a sign to others that “design and sustainability can co-exist without compromise.”

“So much time and energy has gone into bringing the Plumen 001 to market, so we’re elated to have received recognition of the highest order,” Roope says. “This will significantly help to establish our product and reinforce the project’s rationale and values, something we hope will inspire others.”

In addition to using less energy than incandescents, the Plumen bulb, which was inspired by “plumes” or a bird’s attention-getting show feathers, also lasts around eight times longer.

Currently, the Plumen bulb is only sold in Europe, but it will be available in the U.S. starting in May from and other selected retailers.

Considered the Oscars of the design world, the Brit Insurance Design Awards honor innovative and forward thinking designs from around the world in seven categories: architecture, fashion, furniture, transport, graphics, interactive and product, in which the Plumen bulb also won the top honor.

All of the 2011 Design Awards winners will be on display at the Design Museum through Aug. 7.

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