Residential Lighting: Explain what Light + Technology is and why it was created.
Laura Van Zeyl: We recognize that the lighting industry is very much intersecting with the electronics industry, and home automation and smart home. LED lighting has really enabled so much more complexity now that lighting is more than just a decorative element or a source of illumination. So, in wanting to keep pace with that and offer those types of products to our existing attendees of lighting showrooms, we created a dedicated space focused on emerging technologies, smart home and connected lighting on the fourth floor of the Trade Mart.
RL: What types of lighting technology can market goers expect to see in the Light + Technology space?
LVZ: What we’re aiming to bring are smart light bulbs and total home systems that integrate lighting. There are some power control services that have expressed interest, some very interesting types of products that have health benefits and give a new level of control to consumers. The exact mix is still playing out.
RL: Talk about the programming that will take place in conjunction with Light + Technology during market.
LVZ: Randall Whitehead will be speaking on the subject of lighting controls as they relate to the smart and connected home. He’s going to be speaking at 2 p.m. on Wednesday, Jan. 18. We’re also bringing in a second keynote speaker, Dr. Mariana Figueiro, the Light and Health Program Director at the Lighting Research Center at the Rensselaer Polytechnic Institute, to talk about the latest research and applications for how lighting can positively influence our health. She’s coming in on Thursday, Jan. 19, at 10 a.m.
RL: What’s the one thing every market attendee should know before visiting Light + Technology?
LVZ: I think the potential for this broader industry of connected home and connected lighting should be on the radar for lighting showrooms. Connected home products are expected to grow in the next four years by 50 percent, and smart lighting sales are projected to be in the ballpark of $521 million. Our lighting showrooms that already have the lighting expertise, and many of whom are already establishing themselves as lighting technologists, especially will want to know more about this segment, diving in to take advantage of the resources that we’re going to try and be providing in this space.
Laura Van Zeyl is the Dallas Market Center’s Vice President of Lighting Technology Development and Marketing.
The Future of Light + Technology
- Expand space to 22,000 square feet
- Attract permanent tenants
- Bring more consumers to the “smart home” space