Industry Mourns Minnesota Rep Ron Sterenson
February 14, 2012 - 3:15pm
Ron Sterenson at the Top of The World Country Club in Lake George, NY.

Ron Sterenson, a longtime rep who covered Minnesota for House of Troy, died Jan. 5 at the age of 64. Ron also represented Framburg, Arroyo Craftsman and Fine Art Lamps.

Ron’s friends in the industry remember him as incredibly passionate about his work.

“He was very serious about his business, and was always trying to stay on top of the latest technology,” says Bill Brown, President of House of Troy, who worked with Ron for nearly 20 years. “You had to tell him to slow down sometimes because he went so fast. He was like the Energizer bunny.”

“He was a man full of energy and ideas,” says Michael Minsberg, President of Creative Lighting in St. Paul, MN. “He would burst into a room, talking a million miles a minute, and he always had lots of good ideas.”

“Ron was a very good rep, very energetic and always upbeat, and very fun to work with,” says Rick Lappin of Lappin Lighting in Minneapolis. “He knew his product extremely well, and was always doing everything he could to try to help the showroom sell the product better.”

Ron cared a great deal about his business, his customers say, down to the very last detail.

“Ron was always a great guy to deal with,” says Craig Motz, owner of Southern Lights in Burnsville, MN. “He was very professional, and was always extremely prepared and organized. He was great at what he did.”

Ron’s passion for his work also led him to go the extra mile for his customers.

“He would give me calls at random times, just to tell me about an interesting advertising idea,” Minsberg says. “No one else ever did that for me. He was always looking out for his clients in ways that reps don’t typically do.”

“He was always a very energetic guy with lots of ideas,” says Margaret McNeely, buyer for Muska Lighting in St. Paul, MN. “He’d always come in saying ‘Have you heard about this?’ He just had a passion for the whole advertising and promotional part of getting your business going.”

Ron’s customers in turn showed their appreciation by showing up to all of Ron’s appointments at last month’s Dallas Market, two weeks after his death.

“I called all of his customers up, and they all came, and Ron had a great market,” Brown says, adding that the money Ron made would go to his family. “People really came out and supported him, even at the end.”

Outside of lighting, Ron was a huge baseball fan, so much so that Brown took him on a trip to the National Baseball Hall of Fame in Cooperstown, NY.

“I had been there before, but Ron hadn’t, and he was like a little kid, wanting to see everything,” Brown says. “His enthusiasm was infectious. That’s just the kind of guy he was.”

Ron also loved spending time with his two sons, and friends say he was always proud of them, and would never miss one of their sporting events.

Ron is survived by his two sons, Max and Ari. In lieu of flowers, the family asks that memorials be made to the donor's favorite charity. 

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