Guildmaster Debuts New Branding
January 24, 2014 - 10:03am
After emerging from bankruptcy late last year, the company unveiled its "Stories Made by Hand" campaign at the 2014 winter markets.

On the heels of emerging from bankruptcy in September 2013, Guildmaster unveiled a new branding campaign and logo at the 2014 Atlanta Intl. Gift and Home Furnishings Market. This is the first phase of the campaign for 2014 featuring “Stories Made by Hand” as the tagline.

“This new look reflects a fresh point of view for GuildMaster, consistent with our goals moving forward," stated CEO Steve Crowder. "However, as the line continually develops and evolves, our commitment to creating pieces made one at a time by skilled artisans remains unchanged."

“Each GuildMaster story reflects the conversations it inspires and the room it transforms," said Margaret Powers, Vice President of Sales and Marketing. “To fully develop the 'Stories Made by Hand' concept, we are asking buyers and designers to share their GuildMaster stories with us at the upcoming winter markets. Our goal is to collect stories that will be woven throughout our marketing campaign, exemplifying how each GuildMaster piece becomes a cherished part of its owner's narrative."

GuildMaster is known for its Old World techniques that make an artistic statement. Company-owned factories in Indonesia and China produce one-of-a-kind furniture, wall art, accessories, and lighting creations, all individually manufactured by master craftsmen.

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