Generation Brands Hires National Merchandising Manager
October 29, 2013 - 1:28pm
Will Ambroson will handle product merchandising for national and regional trade shows and for showroom customers.

Generation Brands has hired Will Ambroson in the new role of National Merchandising Manager for its Sea Gull Lighting and Feiss and Monte Carlo brands.

Ambroson will manage product merchandising for national and regional trade shows — such as the Dallas Intl. Lighting Market where Feiss, Monte Carlo and Sea Gull Lighting have showrooms — plus the International Builders’ Show where Sea Gull Lighting has had a long-time presence. He’ll also head up merchandising for showroom customers by creating display solutions, signage and providing training on how to best merchandise products.

“Will brings an impressive background of merchandising and showroom experience to our Sea Gull Lighting and Feiss-Monte Carlo brands,” says Tiscia Eicher, Vice President of Marketing for Generation Brands. “For example, as Sea Gull Lighting continues to successfully expand its decorative product category, Will’s expertise provides yet another layer of service to our increasing showroom and designer customer base.”

Most recently, Ambroson was the visual merchandising manager at Zuo Modern, a furniture and lighting company, for which he implemented temporary and permanent showrooms both domestically and internationally. He has also earned six “Best of Market” awards for his Zuo showroom designs in Las Vegas, High Point and Miami.  Before that, Ambroson was the visual merchandising manager for Homespice Décor.   

Ambroson graduated from the University of Northern Iowa with a bachelor's degree in Marketing with a Design minor. He lives in Chicago.

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