The Evolution
Nicole Bowling
 

For me, the dawn of a new year always brings with it a sense of anticipation for what’s ahead, as well as a hope that the coming year will be even better than the one before it. These two things are especially accurate today, as my colleagues and I get ready to launch our new brand, Lighting & Decor, in January.

The team at Residential Lighting regularly examines the market to evaluate how we can best serve our audience. In a day and age where many lighting showrooms are becoming multicategory stores, we felt the evolution we’re about to undergo made sense, and is an important part of serving our readers comprehensively. While we will still cover lighting and fans with this new brand, home décor categories like mirrors; pillows; wall décor; furniture; area rugs; tabletop and other decorative accessories will appear in editorial content as well.

What does this mean for you, our Residential Lighting reader? You’ll still get quality content delivered monthly in print, as well as on our new website and social media and in weekly enewsletters, all continued to be informed by our 20-plus year history reporting on the lighting market.

Expanded coverage will communicate additional business opportunities for you to serve your clients in more ways, which we view as a win-win. Lighting & Decor will deliver in a stylish 10-inch-by-12-inch format, packed with information for retailers and designers alike in departments like “Design Notebook,” where interior and product designers give us the scoop on their inspirations; “Retail Guide,” with tips, tricks and strategies for displaying and selling product; and “3 Tips from the Lighting Doctor,” where our beloved columnist Randall Whitehead delivers his top three lighting tips for a different area of the home each month.

We’ll have “Product Galleries,” focusing on one category at a time, but the pièce de résistance will be our main features, called “Idea Boards.” Illustrated with lighting, accessories and furniture, each board tells a trend story as seen through the editors’ eyes.

Pull all of these components, plus more, together, and you have a beautiful coffee table-worthy magazine that you can’t wait to dive into each month. Working on the development of this new brand has been a dream, and I’m so excited to share it with you all. It’s truly something special; something quality; and something refreshing as we look ahead to what the future of the lighting and home décor industry will be.

You’ll be able to find copies of Lighting & Decor at the January Atlanta, Dallas and Las Vegas markets, so keep an eye out. Also, please continue to enjoy Residential Lighting’s coverage through the end of the year as we prepare to flip the switch on this evolution.

More information, including the 2017 Lighting & Decor Media Kit and Editorial Calendar, will be rolling out as this issue goes to press. We’ve got an amazing team in place ready to deliver you a magazine and accompanying digital products unlike any available in this space today. We’re ready for 2017, and we hope you are, too.

About this author

Nicole Bowling
Nicole Bowling

Nicole Bowling, Editor in Chief, has been with Residential Lighting magazine since 2012. In 2014, she was named one of FOLIO magazine's "20 in Their 20s," recognizing up-and-coming talent in media. She studied journalism at Northwestern University and lives in Boston.

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