DMC Gears Up for Strong Summer Market
June 12, 2012 - 8:52am
Hotel bookings are up 25 percent over 2011 for the overall Total Home and Gift Market, the Dallas Market Center announced recently.
2011 Showroom of the Year Winners
The winners of last year's Showroom of the Year Awards

The momentum of January’s Dallas Intl. Lighting Market may carry over to the summer show, June 21-24, if travel numbers are any indication. The Dallas Market Center (DMC) announced recently that hotel bookings for the overall Total Home and Gift Market are up 25 percent over this time last year.

DMC COO Cindy Morris says this is an excellent sign.

“The increase in hotel bookings shows that more buyers are coming to market and they’re staying longer in Dallas,” Morris said in a statement. “With more resources available throughout our campus, it’s important for buyers to stay through the weekend to cover all that there is to offer in our permanent and temporaries. We expect a record-setting summer market in Dallas.”

And there's certainly a lot to see at this summer's show, including new exhibitors, educational opportunities and the 3rd annual Showroom of the Year Awards.

New Lighting Showrooms

Several lighting companies will boast new digs at this summer’s market. New exhibitor showrooms for June include Illuminati Lighting USA (TM 3109) and Forte Lighting (TM 4400), while Bethel Intl. (TM 3220) and Livex Lighting (TM 4729) have relocated to new spaces. American Fluorescent (TM 4523) has also rebranded and is now AFX Lighting. (Read more about the company's rebranding efforts here.)

Tech-Know Spot

Lighting retailers interested in online marketing will have the opportunity to learn from the experts at DMC’s new Tech-Know Spot lounge. The Tech-Know Spot will feature representatives from Constant ContactPointBurstReachLocalSplash Media and XOLights, as well as digital marketing consultant John Arnold. Market attendees can book individual appointments online or in-person.

To celebrate the launch, DMC is giving away 20 iPads — one during each hour the lounge is open. Buyers can enter by visiting the lounge and filling out a form. The 2,100-square-foot Tech-Know Spot lounge will be located in the Loft 3 area on the third floor of the Trade Mart and will be open June 21-22, 8 a.m. to 5 p.m. Seminars include:

Thursday, June 21

10 a.m. Marketing Locally on the Internet with John Arnold
2 p.m. Three Keys of E-mail Marketing with Constant Contact

Friday, June 22

10 a.m. Monetize Your Facebook Page with John Arnold
2 p.m. Five Ways to Make Your Showroom Marketing More Pinteresting with SnapRetail

Showroom of the Year Awards

DMC and Residential Lighting will announce the winners of the third annual Showroom of the Year Awards at a cocktail reception on Thursday, June 21, at 6 p.m. in the Trade Mart Lighting Expansion, 4th Floor.

One Showroom of the Year will be recognized in each of three dollar-volume categories --  Revenue Over $5 Million, Revenue Under $5 Million and Revenue Under $2 Million -- as well as three specialty categories — Outstanding Merchandising Display, Exceptional Community Involvement and Most Significant Accomplishment in the last year.

All registered market attendees are welcome to attend, with no additional tickets or registration required.

Showroom IdeaShare

The Accessories Resource Team (ART) and Residential Lighting will once again partner to host the fourth Showroom IdeaShare, an opportunity for lighting showrooms to discuss common issues in a comfortable setting, on Friday, June 22, at 3 p.m. in WTC 166. Participants will be able to submit anonymous questions for group discussion; previous sessions have covered topics like social media, IMAP policies, sales floor strategies and more.

Space is limited, so please RSVP to Sharon Davis at [email protected] or Laura Van Zeyl at [email protected] to reserve your seat. ART membership is not required to participate, although with ART Card discounts from member manufacturers at the show, your savings may easily pay for your membership.

Lighting After Dark Cocktail Party

DMC will once again host the Lighting After Dark cocktail party at the Draft Media Bar at the Sheraton Downtown Dallas on Thursday, June 21, at 9 p.m. Bring your market badge for two free drink tickets and complimentary valet service.

ALA Seminars

The American Lighting Assn. will present another series of information-packed lighting seminars at the June market. The seminars will be presented by industry expert Joe Rey-Barreau and will cover topics ranging from lighting design to sales strategies.

Thanks to a special sponsorship by DMC, the cost for each seminar is only $20. All seminars will be presented in the ALA Suite, WTC 345, and are worth 1.5 CLC hours. Registration is available onsite or online. For more information, e-mail Nici Juneau at [email protected].

Friday, June 22

8-9:30 a.m. How to Sell and Design a Low Voltage and LED Landscape Lighting System
4-5:30 p.m. What’s Hot and What’s Not in Lighting Design Styles and Trends

Saturday, June 23

8-9:30 a.m. How to Expand Your Sales in Non-Residential Lighting Markets
12-1:30 p.m. How to Design a Lighting Plan for a Dining Room or Foyer

DMC Seminars

DMC will host a series of retail-oriented seminars during its concurrent Total Home & Gift Market, with useful information for lighting showrooms. Here are a few highlights:

Thursday, June 21

8:15 a.m. OneCoast Seminar: A Perfect Match: Integrating Social Media  & E-mail Marketing to Increase Foot Traffic
Crystal Vilkaitis, SnapRetail
OneCoast Café – WTC 2

9 a.m. The Art & Science of Shopping: Help Your Product Sell Itself
Rich Kizer and Georganne Bender
WTC 554

Noon Box Lunch Seminar: Get Ready for the Rebound
Mary Liz Curtin, Leon & Lulu
WTC 554

Friday, June 22

8:15 a.m. OneCoast Seminar: What the (Bleep) Do I Say on Facebook?
Crystal Vilkaitis, SnapRetail
OneCoast Café – WTC 2

Saturday, June 23

8:15 a.m. OneCoast Seminar: Selling Online: 6 Tips for Getting Started
Ted Teele, SnapRetail
OneCoast Café – WTC 2

9 a.m. Five Ways to Make Your Store Marketing More Pinteresting
Crystal Vilkaitis, SnapRetail
Expo Area – WTC 1

10 a.m. Social Media Fundamentals
Mark Roos, Splash Media
Expo Area – WTC 1

11 a.m. How Effective is Your Social Media Marketing?
Mark Roos, Splash Media
Expo Area – WTC 1

Noon The Three Keys of E-mail Marketing
Tarsha Polk, Constant Contact
Expo Area – WTC 1

1 p.m. Making your Website More Competitive
Ryan Plesko, Extra Sauce
Expo Area – WTC 1

Stay Connected

To keep up with Dallas Market happenings while at the show, Residential Lighting will also be posting live updates on our Facebook and Twitter pages. You can also preview some of the market’s new lighting introductions in our Dallas Market Preview gallery.

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