Dallas Momentum Fuels Organization
March 12, 2012 - 9:25am

Dallas Market Center’s Trade Mart expansion grand opening celebration took center stage at January’s lighting event, setting the pace for what promises to be an exciting year for the industry. But even as the sparks flew and the drinks flowed, the American Lighting Assn. (ALA) Board of Governors met behind the scenes to make some important decisions that they hope will keep the energy going.

One of the major rulings to come out of the ALA meetings was a pledge to aggressively support and promote energy efficiency and the government’s Energy StarT program. ALA has charged its Director of Technology, Terry McGowan, to assemble a task force that will produce
a proactive energy-efficiency program, slated to be in place by June.

“Energy efficiency and environmental issues have been emboldened by the recent changes in Congress,” says ALA President and CEO Dick Upton. “ALA has promoted efficiency for years [with] programs to accelerate the development of efficient fixtures and training for sales-people. At its meeting the Board of Governors took efforts to the next level, calling for the development of this ALA lighting efficiency initiative.”

In addition to a commitment to going green, the board also approved and launched ALA’s Certified Specialist program under the tutelage of ALA instructor Bob Davis. The course will be open to members who have completed their Lighting Specialist accreditation and who would like to continue their education in a specific area of lighting. ALA will offer two disciplines to start: light sources and lighting for the kitchen and bath.

The ALA PAC is gearing up for the 2008 election year with a lobbying campaign, set to launch during this year’s conference. The committee is currently asking for members’ consent to be contacted. Call ALA at (800) 605-4448 to obtain a consent form.

ALA’s annual mission to Washington, D.C., will take place April 18-19. For more information, contact ALA.

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