Dallas Market Event Highlights
June 9, 2009 - 11:20am

Enlighten, the official Dallas Intl. Lighting Market networking event and party, kicks off at 6 p.m. on Thursday, June 25, in the Trade Mart third floor expansion area. Enjoy a 20-minute educational seminar from a retail expert and economist before heading up to see the fourth floor expansion area transformed into the "Lumen Lounge," featuring cocktails, heavy hors d'oeuvres and DJ entertainment to keep the energy up.

Are You a Luminary?
Dallas Market Center’s Luminary Frequent Buyer rewards program for loyal lighting showrooms, provides $50 per night hotel reimbursements for up to five nights hotel stay. Hotel reimbursements increase to $75 per night with three consecutive markets attended and $100 after six or more consecutive markets attended. After six or more consecutive markets attended, buyers earn Zenith Luminary status and qualify for complimentary round-trip airport ground transportation via limo or town car and special discounts at various market events. For more information on how to qualify, contact Elizabeth Basham at (214) 879-8117 or [email protected].

ALA Dallas Seminar Schedule

From remodeling plans that give you an edge in a tough economy to creating a lighting scheme for homes on a budget, ALA’s seminar lineup for the June Dallas Market will help you navigate today’s shifting retail terrain successfully, All seminars take place in the WTC 345 ALA Seminar Center and will be led by Norm Brown, CLC®, General Manager of Norburn Lighting & Bath. For more information, visit www.americanlightingassoc.com.

9:30 a.m.–Noon
When is Track Lighting an Appropriate Solution: A Practical Approach to Track Sales, Selection & Application
CLC credits: 2.5
Sponsor: EGLO USA Inc.

1:30–4 p.m. 
Developing a Lighting Schedule for a Custom Home or Remodeling Project 
CLC credits: 2.5
Sponsor: Kichler Lighting

8–9:30 a.m.
Creating a Lighting Plan for Homes on a Limited Budget
CLC credits: 1.5
Sponsor: Designers Fountain

4–5:30 p.m.
Remodeling the Kitchen: Keeping Your Edge in a Tough Economy
CLC credits: 1.5
Sponsor: Hubbardton Forge

8–9:30 a.m.
Remodeling the Bath: Keeping Your Edge in a Tough Economy
CLC credits: 1.5
Sponsor: Artcraft

12:30–2 p.m.
How to Keep and Increase Your Market Share in Landscape Lighting Design 
Sponsor: Hinkley Lighting

Dallas Market Center Seminar Highlights

From color and trend experts to retail gurus, these are just a few of the general interest seminars planned for June’s Dallas Market. For more information on Dallas Market Center events and hospitality, visit www.dallasmarketcenter.com.

10 a.m.
Increase Sales by 25 Percent ... Starting NOW!
WTC 9026
Barbara Wold, retail consultant
Learn how to sell to today’s customer and understand what motivates her to buy.

1 p.m.
Knock Your Socks Off
Customer Service
WTC 9065
Barbara Wold
Define your customer’s overall experience and build superior loyalty by obsessing over every step of that experience.

8:15 a.m.
Fabulous Fourth Quarter Events
OneCoast Café, WTC 2
Lynni Megginson, owner, L&M Designs
Drive traffic and sales with proven events. Session attendees will learn merchandising ideas and effective ways to partner with sales reps and vendors.

Color and Design Trends:
Demystifying Future Forecasts
WTC 9065
Leatrice Eiseman, Executive Director, Pantone Color Institute
Eiseman will discuss the divergent influences on customers as well as unlock the rationale behind upcoming trends and color palettes. Eiseman is an award-winning color specialist who has been called “America’s color guru.” She has helped companies make the best color decisions for product development, brand imaging, Web sites, packaging, point of purchase and interior/exterior design and has authored six books on color. Box lunches will be available.

5 p.m.
‘Tis the Season: International Colors and Trends for the Holidays
Grand Pavilion, TM 1
Michelle Lamb, Senior Editor, The Trend Curve™
Lamb reveals Europe’s best new looks for the holiday season in an hour-long presentation filled with images and commentary. Attendees will also get a sneak peek at her recently released Christmas color forecast for 2010–2011.

9 a.m.
10 Trends to Tempt Sales in Trying Times
WTC 9065
Caroline Kennedy, Editor-in-Chief, Gifts & Decorative Accessories
Customers may be cutting back, but this presentation will help you target their needs with budget-friendly options.

Boxed Lunch Seminar:
Home Decor Trends
Seasons Gallery, IFGC 1
Michelle Lamb
Identify the product, colors, patterns and designs that can help you turn trends into profits. Boxed lunch available for $5.

2 p.m.
How to Recession-Proof
Your Business for 2009
Hall of Nations, WTC 1
Bryan Dodge,
Dodge Development Inc.
Dodge will stress the importance of keeping a positive attitude despite the current market conditions. Dodge, a popular professional speaker, radio personality and author, hopes to eliminate frustration and stress with a motivating lecture on topics including how to bring chemistry back to your team, remain focused on what matters and take ownership of change.

3:30 p.m.
Low-Cost Marketing Solutions
WTC 9065
Chris Hite, HITE Advertising & Brand Consulting
Find out how to use social networks, blogs and other interactive media, as well as gain local editorial with the press. Develop a marketing plan that fits your budget.

10 a.m.
Building Your Brand Through
PR and Promotion
WTC 9065
Caroline Kennedy
Learn about publicity and promotion ideas that won’t break the bank, but will generate buzz and draw customers.

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