And to All a Good Light
Laura Van Zeyl

Day to day, we may feel like we are in the “lighting business.” We combine design and engineering know-how to conceive innovative product concepts. We transform raw materials into lamps and fixtures with both painstaking craftsmanship and highly efficient manufacturing processes. We coordinate complex logistics to bring these products to market. We learn all about the functionality, features, options and inspirations behind hundreds of new introductions every few months in order to match each one with the appropriate retail environment. We select and display the perfect combinations of these items to illustrate trends and techniques to our customers. We advertise our offerings. We hope for the best.

Of course, we all know that we are far more than the sum of our pipe and wire. What we do ends up playing an intimate role in the lives of individuals. We provide solutions for families — parents preparing meals, children doing homework. The quality of the light we deliver and the beauty of its vehicle enhances every experience, every memory, every room. Comfort and joy, indeed.

At this time of year when our own loved ones are closer — perhaps hugged even tighter in the face of recent events — let us remember the importance of what we do. It may be a “business” getting lighting to its ultimate destination. But once it is in place, we know it's nothing short of pure magic.

Wishing you peace and prosperity for 2013.

About this author

Laura Van Zeyl

Laura Van Zeyl is the Publisher/Editorial Director of Residential Lighting and Home Fashion Forecast magazines, and has been covering the lighting and home furnishings industries since 1993. In 2014, she was named one of "100 Women of Inspiration" by Today's Chicago Woman magazine.

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