Alan Colker to Host 29th ALA Seminar
March 8, 2012 - 4:11pm

Alco Lighting Sales will sponsor its 29th educational seminar for lighting showroom employees next month in Virginia. The seminar, which is an American Lighting Assn. (ALA) accredited event, will focus on ways to improve lighting sales and design.

Joe Rey-Barreau, former ALA Educational Director, will teach the day-long seminar, and has been involved with the Alco seminars since they began in 1996. Rey-Barreau has drawn from his 30 years as a lighting consultant to create what he calls the 15 LDP System (the 15 Most Important Lighting Design Priorities), which will be the focus of October’s seminar.

Alco’s Alan Colker says the idea for the seminars came about after talking with Rey-Barreau at a Dallas Market. Colker felt there was a lack of educational opportunities in the Virginia area and wanted to keep regional lighting showroom employees well-informed on recent industry developments.

“We wanted to have some really good current material that showroom associates could come for the whole day and learn something,” Colker says. “Even the most knowledgeable person could leave at the end of the day saying they learned something.”

Colker describes the seminars as “first-class events,” where participants — typically showroom managers and associates from Virginia, Maryland, West Virginia and Washington, D.C. — are treated to dinner the night before the event and a catered lunch in the middle of the day. The seminar also has a great deal of interaction and discussion, Colker says, to keep attendees from just sitting and listening all day.

The biannual seminar always features different topics, and many of the attendees come back every year, according to Colker. Participants also earn between seven and eight hours of credit toward becoming an ALA Certified Lighting Consultant (CLC®).

The seminar will take place on Oct. 28 in Richmond, VA. To register or for more information, e-mail Alan Colker at [email protected]. The deadline for registration is Oct. 9.

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