ALA Winner Completes $5,000 Makeover
December 5, 2011 - 8:17pm

The grand prize winner of the 2010 Home Lighting Makeover Sweepstakes, sponsored by the American Lighting Association (ALA), recently completed her $5,000 makeover.

Elisa Marra’s name was randomly selected from nearly 28,000 entries at the end of last year after she entered at Bright Light Design Center in Cape May Court House, NJ. Jennifer Roemhild, the showroom’s Branch Coordinator and Lighting Designer, helped Marra choose new lighting for her beach house in Wildwood Crest, NJ.

Marra, who originally visited the store while redoing her master bathroom, says Roemhild was “a dream to work with” and that she’s incredibly pleased with the end result.

“It was great to be able to do the whole place at once, instead of having to do it piecemeal, one fixture at a time,” Marra says.

Roemhild says she and Marra started working together at the beginning of this year to put together a lighting design plan.

“Elisa knew where she wanted the light, she just didn’t know what products to use and the new items that were out,” Roemhild says. “She knew she wanted an upscale coastal look, but she didn’t know about dimmers and LEDs and other new stuff, so we definitely guided her in the right direction.”

Roemhild says they were able to incorporate new lighting into almost every room in the house, including the master bedroom, stairway and kitchen. Roemhild recommended Ambience LED lights from Sea Gull Lighting for the kitchen, and used Lutron dimmers throughout the house to give Marra more flexibility.

Marra says one of her favorite fixtures is the pendant from ET2 that she chose for her stairway, but that she gets the most compliments on the Swarovski crystal pendants in her daughter’s bedroom.

Roemhild says the most dramatic change was in the home’s living and dining area (pictured), where she used a combination of low-voltage lighting and pendants to brighten up the open floor plan.

“Together, we decided to eliminate the traditional table lamps in the living room and replace them with two stylish mica and iron drum shades by Quoizel,” Roemhild says. “By using the natural materials and introducing textures to the room, it brought in the updated coastal look that she wanted.”

In the adjacent dining room, Roemhild installed four 4-inch low-voltage recessed lights from Juno Lighting Group to supplement the light from the existing fixture over the table.

“This area is the main gathering area at their shore house, so it was important to Elisa to have it well lit,” Roemhild says. “By installing low voltage recessed fixtures around the perimeter of the table, this provided the crisp light the family needed while gathering at the table for dinner and games.”

The project also included products from Tech Lighting, Eurofase, Besa, ELK and Forecast.

To see more before and after photos of the lighting makeover, watch this short video Roemhild made about the project.

Entries for the Home Lighting Makeover Sweepstakes were taken in ALA-member showrooms or through the ALA website in April through September of last year. The second, third and fourth place winners received lighting makeovers in the amounts of $2,500, $1,500 and $1,000 respectively.

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