ALA Revises Training Manual
April 2, 2012 - 3:23pm

The American Lighting Assn. (ALA) will release its updated Residential Lighting Training Manual at this month’s Dallas Market. Now in its fifth edition, the document has proved itself to be an indispensable educational resource.

Examining topics ranging from light sources to effective selling, the new manual features more than 800 pages of updated information that is broken down into smaller, more manageable units. It also includes 1,000 illustrations, review questions and application exercises. Designed as a study aid for the ALA-certified Lighting Specialist exam, the manual is an essential tool, both for newcomers or for salespeople who want to advance in their field or expand their knowledge of fundamentals.

“Anyone who relies on the old manual risks missing changes in critical areas of the business,” says Dan Blitzer, Continuing Education Instructor for the ALA and industry consultant.

To develop the new manual, Blitzer worked with ALA members to identify changes in technology and practice and to improve the information provided in previous editions.

“In the quarter century that I’ve been in the industry, virtually every light source we use has been replaced with something better, and new ones are introduced every year,” Blitzer says. “Technology and fashion are always changing; if you don’t keep up, you’ll be left behind.”     

For more information or to purchase the new Residential Lighting Training Manual, contact the ALA at (800) 605-4448.

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