ALA Honors its Pillars of the Industry
September 17, 2012 - 6:30pm
Richard Alan, Ron Milam and Joey Sadofsky each received an award and had a chance to say "thank you" during the ALA Conference's closing gala.
From left to right: Ron Milam, Joey Sadofsky, Richard Alan and presenter Stanley Johnston, chair of the ALA Awards Committee.

The American Lighting Association (ALA) presented its Pillar of the Industry Awards during the closing gala of the 2012 Conference at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch. Recipients included Richard Alan, owner, Richard Alan & Associates; Ron Milam, owner, Lighting Emporium Inc; and Joey Sadofsky, President, Alico Industries.

ALA’s Pillar of the Industry Awards recognize up to three members (one sales representative, one showroom and one manufacturer) for their work to advance the industry and the association during the previous 18 months.

Richard Alan, the representative honoree, was chosen for his membership recruitment efforts as the ALA membership campaign leader in 2011 and 2012. Alan has brought in 24 new members this year, and pledged to bring in 30 more before 2013.

“I view myself as the WD40 of the industry,” Alan said of his role as a representative during his acceptance speech. “I’ve also decided that I’m going to change my name to ALAn.”

Ron Milam, the showroom honoree, was chosen for his involvement in ALA governmental affairs. Milam has been instrumental in developing governmental relations with key members of U.S. Congress, including Sen. Mark Pryor (D-Ark.), is a member of the ALA Government Affairs Committee and has participated in the annual ALA Washington, D.C., mission trip every year since 2008.

During his address to the crowd during the gala, Milam read a series of political quotes that accurately described the political landscape of today. He later revealed that these quotes were spoken centuries ago, making the point that politics hasn’t changed.

Joey Sadofsky, the manufacturer’s honoree, was chosen for his leadership in the association. Sadofsky has been chair of the ALA Manufacturer’s Steering Committee since 2010, is a member of the ALA Canadian Government Affairs Task Force and has been a member of the ALA Long-Range Conference Planning Committee and the ALA Education Foundation Nominating Committee. He’s also a charter member of the ALA BiNational Advertising and PR Program.

In his acceptance speech, Sadofsky spoke highly of the industry and its members. “I’m not finished giving back to the industry that has given so much to myself and to my family,” he said.

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