ALA Honors 2009 Pillars of the Industry
March 8, 2012 - 3:22pm

The American Lighting Assn. (ALA) bestowed its highest honors to three industry leaders at its annual conference at the Terranea Resort in Rancho Palos Verdes, CA. The Pillar of the Industry awards are presented each year to individuals representing each of the main facets of the association’s membership: retail showrooms, manufacturers and sales representatives. The awards recognize service to the industry and the association over the past 12 to 18 months.

This year’s recipients were actively involved in two key areas of focus for ALA in that timeframe: education and government affairs. Showroom recipient Norm R. Brown, CLC, of Norburn Lighting and Bath Centre, is pictured second from left with (from left) ALA Awards Committee Chair Rick Wiedemer of Hinkley Lighting, outgoing ALA Chair Paul Eusterbrock of Holtkötter and incoming ALA Chair Lars Bostrom of Bostrom Lighting Sales.

Brown, Regional Manager for the Burnaby, BC, retailer, has volunteered for countless hours grading Certified Lighting Consultant (CLC®) exams and teaching ALA seminars. He has been a member of the ALA Certification Committee for the past nine years, serving as Chair since 2007. Brown has been involved in editing all new educational materials for the association since 2002 and was instrumental in the creation of the Certificate Specialist program.

Sales representative recipient Bob Evans, owner of Showroom Lighting Sales in Houston, has been an active member of the ALA Political Action Committee (ALA-PAC) since 2007. He has served on the Manufacturers’ Representatives Steering Committee since 2004 and was a member of the Governor’s Nominating Committees from 2006 to 2008. Evans helped plan the 2007 Annual Conference in San Antonio and has been a dynamic participant in multiple Membership Campaigns. At this year’s conference, he was elected to serve on the 2010 ALA Board of Governors.

Manufacturer recipient James K. McCarthy, CLC, LC, is Senior Market Specialist for the SOURCE education center at Cooper Lighting’s Peachtree City, GA, headquarters. He has served as a CLC exam grader since 2002 and as a seminar instructor since 2007. He is a member of the Certification Committee and the Education Committee. His work on the ALA Editing Task Force helped make both the revised ALA Residential Lighting Training Manual and the Certificate Specialist program a reality in 2008.

In his acceptance speech, McCarthy stressed the importance of education in the midst of evolving lighting technologies. “We are better prepared to provide lighting and energy solutions than any generation before" he said. "Make lighting education your main directive. You’re never too old to learn.”

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