Pace Lighting, Savannah, GA
Pace Lighting is on a roll. Sales rose 18 percent in 2012, followed by a record 32 percent jump in 2013. The active ALA member was a 2014 ARTS Awards finalist, a three-time Showroom of the Year winner and now a five-time finalist. Pace Lighting’s entry statement says it all: ”We work hard for each of our clients, vendors and the lighting industry as a whole. We might not be your typical lighting showroom, but we are passionate about what we do every day.”
Known for vast selection, innovative merchandising and excellent customer service, Pace serves homeowners shopping for a new dining room chandelier to contractors on multi-million-dollar projects. In the past two years, Pace has actively pursued multi-family and hospitality markets. Every customer gets the ”full lighting experience” from fixture selection, lighting design, purchasing light bulbs and installation to lighting and technical expertise.
Throughout the showroom, function and form integrate beautifully into meaningful displays. Pace does not use manufacturer display boards. Store management feels this particular approach gives the showroom a streamlined look and allows more manufacturers to be represented. There are 2,500 fixtures on display from 175 manufacturers. Display fixtures range from a $15,000 showpiece to a simple $25 sconce, and every style and price in between. Having the right product at the right price is a key to the showroom’s success.
Social media has become a cost-effective solution for Pace. Engaging content and pictures on social media have helped Pace build an active base of customers and industry contacts. Twitter, Instagram and Houzz are used as time permits. Pace posts to Facebook, its primary social media outlet, at least once a week. ”We aim to ’touch’ our audience two to three times a week to remain relevant and at the forefront of our customer’s attention,” says its entry.