2014 ALA Conference Preview
June 23, 2014 - 3:49pm
ALA will host its annual Conference Sept. 14-16 at the Omni hotel in Nashville.

A note from Clark Linstone, Chair, 2014 ALA Board of Governors; President, Pacific Coast Lighting:

"The 2014 Annual Conference is something not to be missed! This year’s venue is the brand new Omni Nashville, across from the Country Music Hall of Fame, in the heart of Music City, USA. Join me and hundreds of lighting industry professionals for this three-day event, packed with must-see speakers, seminars and networking opportunities. The truly outstanding agenda covers a wide range of topics currently impacting the industry, including improving sales with LED technology, the interaction of lighting and health, insights into the housing recovery, navigating antitrust concerns around IMAP, sales and team building, and much more! If you haven’t already registered, I encourage you to do so immediately. Visit www.alaconference.com for details, registration and discounted hotel rates. I look forward to seeing you in Nashville!"

Featured Presentations
Monday, Sept. 15, 8 a.m.: Preparing for Another Transition ...It Never Stops!, Steve Mulvany, Management Tools Inc.

As businesses continue to compete, we are all embarking upon seminal changes in our marketplace. The customers are changing and the channels of distribution are evolving. Ever-changing technology brings both opportunities and threats. Our employees have a whole new set of expectations. Join Mulvany as he opens the 2014 Conference with important information to get everyone thinking about fresh techniques to handle new issues.

About the Speaker: Steve Mulvany is the President and founder of Management Tools Inc., which works on a long-term basis with companies throughout the United States, Canada and Australia, implementing strategies to improve management and service quality practices that impact company performance and customers’ perceptions. Mulvany also facilitates long-range strategic and operational planning sessions for medium and large companies.

Mulvany is one of the highest-rated speakers on the topics of quality service, productivity and strategic planning. He has spoken worldwide to the Young Presidents’ Organization, the Department of Defense, numerous trade organizations and many corporations, including Steven Spielberg’s Amblin Entertainment.

Tuesday, Sept. 16, 8 a.m.: Insights Into the Housing Recovery, Jonathan Smoke, Hanley Wood & Metrostudy

Smoke will outline where the U.S. stands in the housing recovery and what is likely to unfold in new construction and remodeling and renovation in the years ahead. Key trends impacting the recovery will be highlighted including consumer confidence and demand and shifts in the structure of the new construction landscape.

In this featured presentation, Smoke will identify where we are in terms of economic and housing recovery, and what growth can be expected in 2014 and beyond. He will also address how the market is changing based on demand and shifts occurring in product and builder concentration.

About the Speaker: Jonathan Smoke is a national expert on tracking and analyzing housing market conditions across the country. As Chief Economist for Hanley Wood and Senior Vice President of National Research and BPM channel for Metrostudy, he is responsible for all data products and services focused on the building product manufacturing channel as well as leading the national research functions for Hanley Wood and Metrostudy, including the Residential Remodeling Index, which tracks consumer demand for housing and remodeling.

Before starting his own company, Smoke was Senior Vice President, Corporate Strategy and Innovation, at Beazer Homes USA, and was responsible for Beazer’s strategic planning and market research encompassing more than 500 communities spread over 40 individual markets.

Daily Schedule

Saturday, Sept. 13

2-5 p.m. Registration Open

Sunday, Sept. 14

7:30 a.m.-2:30 p.m. Registration Open

8-9:15 a.m. Finance Committee Meeting

9:15-11 a.m. Board of Governors Meeting

11:15 and 11:30 a.m. Buses depart for golf tournament (30 minute drive)

1-6 p.m. Golf Tournament at Hermitage Golf Course

1-5 p.m. Showroom Networking Group Meetings

1:30-4 p.m. Cornhole Tournament

5-7 p.m. Registration Open

6:15-6:45 p.m. New Member Orientation

6:45-7:30 p.m. New Members/First Timers Reception

7:30-9:30 p.m. Gala Welcome Reception

Monday, Sept. 15

8-9:45 a.m. Opening Breakfast/ Featured Presentation: Steve Mulvany, Management Tools Inc., Preparing for Another Transition ... It Never Stops!

10 a.m.-Noon Educational Seminars

Got Talent?, Steve Mulvany, Management Tools Inc.

Bringing Your Design to Virtual Life, Brian Bartley, Constructive Design Assoc. Inc./ O’more College of Design

How to Reach the Elusive Interior Design Community, Jenny Heinzen York and Janice Lassiter

Navigating Antitrust Concerns, Bill Morrison & Scott Ewing, Haynes and Boone LLP (2 CLMR credits)

12:15-2:15 p.m. Business Lunch

2:30-4:15 p.m. Educational Seminars

Building a Sales Culture, Tom Black, Tom Black Center for Excellence (2 CLMR credits)

Illuminating the Future of Lighting,  Mark Lien, LC CLEP, Osram Sylvania (2 CLMR/CLC credits)

What Matters to Manufacturers: Issues and Updates, ALA Member and Staff Leadership Team

2:30-4:15 p.m. Educational Seminars, continued

Understanding your Manufacturer, Scott Lindberg, Quell Corp. (2 CLMR credits)

5-6 p.m. Young Executives Reception

Tuesday, Sept. 16

7:30 a.m.–3 p.m. Registration Open

8-9:45 a.m. Breakfast/Featured Presentation: Jonathan Smoke, Hanley Wood & Metrostudy, Insights Into the Housing Recovery

10-11:45 a.m. Educational Seminars

Putting a Face on the Changing Housing Market, Jonathan Smoke, MetroStudy

Light and Human Behavior Research – Are There Opportunities for Residential Lighting?, Terry McGowan, FIES, LC, ALA Director of Technology and Engineering (2 CLMR/CLC credits)

Use Nuts & Bolts to Sell Lighting?? You Bet!! Jason Petersen, Hansen Lighting

Maximizing Your Potential as a Manufacturers’ Sales Representative, Richard Alan, CLMR, Richard Alan & Assoc. (2 CLMR credits)

Noon–2:15 p.m.: Manufacturers’ Exhibits/Lunch

2:45-4:15 p.m. Educational Seminars

WTF?! (Where’s the Focus?!) Focus and Prioritize to Get Sh*t Done, Andy Bailey, PETRA

Establishing an Effective Team, Allyn Walker, Dale Carnegie Training

Embracing LED Technology to Upgrade Your Image and Increase Your Sales, Nick Senofsky, LED Inspirations (2 CLMR/CLC credits)

4:30-7 p.m. Registration Open

6:45-7:15 p.m. Reception           

7:30-10 p.m. Annual Banquet


Travel Information


Conference attendees should make their hotel reservations online through the Hotel Reservation link at www.alaconference.com or by calling 800.THE.OMNI.

The ALA group rate is $199 per night, plus tax, based on single or double occupancy. There is no resort fee. Contact the hotel for all suite options.

All reservations must be received by the hotel no later than Aug. 21 (or until the ALA block has been filled). After Aug. 21, rooms will be confirmed at the group rate only if available. A first night’s room and tax deposit will be required to confirm each reservation. Deposit is refundable if reservation is cancelled 72 hours prior to arrival.

Check-in is 4 p.m. Check-out is 11 a.m.

Overflow rooms have been held at the Hyatt Place across the street. The rate is $199 for single or double occupancy. The cutoff date is also Aug. 21. Rooms can be reserved by calling 615.687.9995 or by accessing the hotel reservation link at http://nashvilledowntown.place.hyatt.com/bnazdal942014.html

Air Transportation

Omni Nashville is located in downtown Nashville approximately 12 minutes (seven miles) from the Nashville International Airport (BNA). 

Ground Transportation

Taxi service is a flat rate of $25 (as of February 2014) to the downtown area, plus a $1 charge per additional passenger. Several shuttle services are available 24 hours a day and cost approximately $20 for the first person and $10-12 for each additional.


The valet rate at the hotel is $30 per day. Self-parking is available off-site. The hotel suggests using the Music City Center lot, which offers a current rate of $18 per day.


Conference Attire

The Sunday evening Welcome Reception, weather permitting, will be a casual outdoor street party. Business casual is appropriate for all day events. The Annual Banquet is evening/cocktail attire (jackets for men).


Registration Information

Download a registration form at www.alaconference.com or contact Elizabeth Ware at 800.605.4448, ext. 221 or [email protected]. Register before Aug. 15 and you’ll receive a discounted rate.


2014 Conference Committee

Jack D. Fleischer, CLC, Chair, Hermitage Lighting, Nashville, TN           

Steve Falk, Kichler Lighting           

Nathan Frampton, LS, Fanimation

Kellee Hollenback-Hammond, Littman Brands and Sonneman - A Way of Light

Robert Lyons, The Lyons Group

Jonathan McKinley, Source Lighting/Anhut & Assoc.

Gary Raileanu, Lighting Sales of Memphis           

Elise Severson, CLC, CLMR, Lytestyles           

Ginger Smith, Graham’s Lighting Fixtures Inc., Memphis, TN           

Jordan Smith, PKL Manufacturers Representatives           

Beth Bentley, CMP, LA, Director of Conferences, American Lighting Assn.

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