Lighting By Gregory, New York City
Since it opened in 1985, this 8,000-square-foot showroom in New York’s famous Bowery has depended on a broad range of products and excellent customer service to bring in customers from near and far. That combination has allowed the company to become one of the oldest lighting showrooms in Manhattan’s lighting district and a bona fide New York landmark. The most influential lighting minds and everyday consumers walk under the famed golden canopy above the showroom’s front door every day — month in, month out. Set dressers from television and motion pictures have been using designs from Lighting by Gregory for years.
Famous folks or just everyday people, loyal customers are drawn to Lighting by Gregory by salespeople who have between 15 and 20 years of experience. One employee who joined the company when he was still in high school is a part owner today. Each sales associate is truly exceptional in his or her ability to service customers, from one small part to the largest projects. Even with their collective experience, employees are paid to attend ongoing educational seminars that help them stay abreast of new trends and developments.
A huge amount of inventory is maintained in on-site warehouses that span four buildings. The showroom itself is divided into four rooms, each with well-merchandised galleries representing various lighting manufacturers. The emphasis is placed on high-end contemporary lighting designs from major European brands, as well as American companies.
Buyers are always looking for fresh new product by attending trade events such as the annual International Contemporary Furniture Fair in New York. In the recent past, eight new lines were added. Displays are evaluated every quarter to determine how well they are producing on a sales-per-square-foot basis.
Lighting by Gregory’s relaunched website provides comprehensive information on all the products its sells, ship times, style advice and more. Customers are often referred to the website to better understand the showroom’s full product assortment. Print ads in popular media drive people to the website and the store with a powerful message: Shop Lighting by Gregory for brand names for less.