2013 ALA Conference Preview
May 28, 2013 - 2:19pm
ALA will host its annual conference Sept. 22-24 near Austin at the Hyatt Regency Lost Pines Resort & Spa.

The American Lighting Assn. (ALA) will host its 2013 Annual Conference in Lost Pines, TX, near Austin, at the Hyatt Regency Lost Pines Resort & Spa Sept. 22-24.

With a schedule of “All-Star” speakers, seminars on topics ranging from social media to LED lighting in kitchens and baths, and plenty of opportunities for networking and fun, this year’s conference is a can’t-miss event.


Daily Schedule

Saturday, Sept. 21

2–5 p.m.  Registration Open



7-8 a.m., 10 a.m.- 5 p.m., 6-7 p.m. Registration Open

7:30-8:45 a.m. Finance Committee Meeting

8 a.m.-1 p.m. Golf Tournament (on property — Wolfdancer Golf Club)

8:45-10:45 a.m. Board of Governors Meeting

9 a.m.-4 p.m. Pre-Conference CLC® Course: Designing and Selling Landscape Lighting With Passion

10 a.m.-3 p.m. Horseshoes Tournament (on property)

1-5 p.m. Showroom Networking Group Meetings

5:15-6 p.m. New Member Orientation

6-6:45 p.m. New Members/First Timers Reception

7-8:30 p.m. Gala Welcome Reception



7:30 a.m.-5 p.m. Registration Open

8-9:45 a.m. Opening Breakfast/Featured Presentation: Jon Schallert, The Schallert Group Inc., Business Reinvention: The New Normal for Every Business

10 a.m.-Noon


So You Think Your Showroom Is a Destination?: Jon Schallert, The Schallert Group Inc.

Proven Retailer Success Using Social Media. How They Did It and How You Can, Too: Crystal Vilkaitis, Crystal Media

How to Create Beautiful Kitchens and Baths With LED Lighting: Nick Senofsky, LED Inspirations

Tax Changes and Updates for the Manufacturers’ Rep: Ronald G. Wainwright Jr., CPA, Cherry Bekaert LLP

12:15-2:15 p.m. Business Lunch/Featured Presentation

2:30-4:30 p.m.

Take Your Showroom from Surviving to Thriving: Jim McCann, Spader Business Management

Beyond Store Marketing: Integrating Social and Mobile to Produce Big Results: Crystal Vilkaitis, Crystal Media

Using All That Technology Offers to Be More Organized and Profitable: Steve Turner, Turner Time Management

Sales and Product Training: Best Practices for Manufacturers’ Reps: Bryan C. Shirley, CPMR

5-6 p.m. Young Executives Reception



7:30 a.m.-3 p.m. Registration Open

8-9:45 a.m. Breakfast/Featured Presentation: Shari Harley, Candid Culture, Sell More, Grow Your Client Base and Make More Money

10-11:45 a.m.

Aging Eyes: How to Design, Promote and Sell Lighting for Seniors: Terry McGowan, FIES, LC, ALA

Tablet Turnaround: Increase Sales Success With Tablets: Steve Turner, Turner Time Management

Just Say It: Making ANY Conversation Easy: Shari Harley, Candid Culture

Strategic Planning for Any Size Rep Firm: Bryan C. Shirley, CPMR

Noon-2:15 p.m. Manufacturers’ Exhibits/Lunch

2:30-4:15 p.m.

Implementing Showroom Best Practices: Moderator: Allan Margolin, M & M Lighting LP

Road Map to Marketing LEDs: Paul Vrabel, LC, PMP, ICF Intl.

Tax Code Changes Manufacturers Need to Know: Ronald G. Wainwright Jr., CPA, Cherry Bekaert LLP

4:30-7 p.m. Registration Open

6:45-7:15 p.m. Reception

7:30-10 p.m. Annual Banquet


To Register

Register by e-mail, fax or mail. Download a registration form at www.alaconference.com. Send via e-mail to [email protected]; fax to 214.698.9899; or mail to ALA, 2050 N. Stemmons Freeway, Unit 100, Dallas, TX 75207. Register before August 15 and you’ll receive a discounted rate.

Travel Information


Situated along the banks of the Lower Colorado River just outside of Austin, the Hyatt Regency Lost Pines Resort and Spa offers a luxurious wilderness escape on 405 acres of diverse Texas terrain.

Amenities include the 18-hole Audubon-International-sanctioned Wolfdancer Golf Club, Spa Django and Renegade Trailhead equestrian facility.

ALA has negotiated a group rate of $185 per night, plus tax. Make reservations at www.alaconference.com (click Make Hotel Reservations Online), or call (888) 421-1442.

Air Transportation

The resort is approximately 30 minutes (20 miles) from Austin Bergstrom Airport. American Airlines provides ALA members a 5 percent discount on travel to and from the Annual Conference (applies to Austin or Dallas/Fort Worth) using code 6393BC online or code A6393BC via phone. Discount code is good for travel to the conference Sept. 17-27.

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