2012 Showroom of the Year Finalists: Revenue Under $2 Million
May 21, 2012 - 10:25am

Presenting the finalists for the 3rd annual Showroom of the Year Awards, sponsored by Residential Lighting and the Dallas Market Center. Join us at the Dallas Intl. Lighting Market on June 21 as we announce the winners. 



When it opened last November in the snazzy Quarry Village Shopping Center in Park City, Elume Distinctive Lighting wasn’t the largest lighting showroom in the area, nor did it have the biggest selection. The boutique lighting showroom “doesn’t try to display everything, just enough to inspire,” according to the company’s entry statement. 

A rebranded, remerchandised and thoroughly updated version of a traditional lighting showroom in town, Elume is owned by Joe and Jennifer Brassey, who are supported by an all-female team of lighting and design professionals. In line with the upscale mountain setting, the 1,783-square-foot showroom creates a cool, contemporary impression with a chic rustic flavor that is hard to miss. Vanity bars, for instance, are on freestanding displays built from 10-foot-tall squared timbers and black panels, a pleasing mix of modern and mountain.

Overall, Elume’s approach to merchandising is “keep it fresh.” When an item sells, it’s replaced by something new. That way, even repeat customers experience something different when they visit. A carefully edited selection of fixtures hangs directly off a 24-foot-high ceiling; there isn’t a cloud in sight. Along with the “wow” designs, there are key basics. A new soffit area in the showroom showcases a wide variety of recessed cans, a mix of functional items and decorative options.  

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