A significant increase in attendance and overall order writing, as well as an influx of new showroom tenants and temporary exhibitors, made the Winter Las Vegas Market, encompassing GIFT+HOME, arguably the most successful since its launch for all participants. With the first in a planned series of strategic moves debuting this January, including re-merchandising gift and home floors in Building C to enhance category representation and launching new floors and categories, Las Vegas has begun to secure its position as the leading market for gift & home décor in the Western United States during Winter Market.
“Excitement and optimism at market were palpable, with buyers and suppliers buzzing about the transformational changes introduced this winter,” says Dorothy Belshaw, President of Gift & Home Décor, International Market Centers. “We recorded an unparalleled 25-percent gain in gift and home décor buyer attendance, with select categories, such as textiles and home décor, posting increases of up to 30 and 40 percent, respectively. These year-over-year increases are directly correlated to the specialty home décor collections introduced on B3 and C3 and occupancy growth on gift floors during the past two markets. A combination of thoughtful resource expansion and targeted and compelling communication with prospective attendees enabled us to enrich both the exhibitor and buyer constituencies in tandem.”
U.S. retail attendance was up six percent over a year ago building on the strongest Las Vegas Market in recent years — with thousands of buyers attending the Winter 2013 show for the first time. International buyer attendance rose five percent year over year, most notably with a 15 percent increase among buyers from Latin America and Pacific Rim, respectively, as well as an eight percent gain in Canadian buyers over a year ago.
Winter market highlights included the debut of C3 and its concentration of 20+ better home décor resources.
“We came to C3 from Building A because we definitely needed more space, with the success we have had here with the West Coast market,” says Chris Hyun, President of Leftbank Art. “We saw an opportunity to expand on C3 and to be with great companies, in great surroundings and to build a great community. The World Market Center delivers a western states audience plus Mexico and Canada, and gives us market share we don’t see elsewhere.”
“My expectations were fully surpassed,” adds Todd Sawvelle, President and Creative Director of Couture Lamps. “ It was a remarkable show, delivering more contacts/leads and orders than all of our previous markets combined since opening my business 18 months ago. Ninety-nine percent of the orders were from new customers across the West, including California (both Southern and Northern), Washington, Oregon, Arizona, Colorado and Hawaii. We also saw surprisingly strong attendance from Mexico — an equal mix of interior designers, design firms, design stores and specialty furniture retailers. The Las Vegas Market did a terrific job with C3 in a relatively short span of time. With continued expansion of the luxury, lifestyle-driven home décor category, Las Vegas Market will succeed in becoming the only home for home décor in the West.”