1. Choose a beloved brand and give it top billing.To create an area for Hubbardton Forge, Kara Manning of Lightology began by working with showroom owner Greg Kay to choose the fixtures that fit with the store’s high-end... read more
Residential Lighting: What are the main color directions for home interiors next year?Carolyn Noble: They’re comprised of soft, natural hues with earth-inspired undertones that are driven by our continued need for serene and... read more
While we’ve all heard the energy-efficient lighting message so loud and so often we can probably recite it in our sleep, customers might be hearing it for the first time. “Any marketing expert will tell you that repetition... read more
Krasojevic: Most ideas come away from the studio. Inspiration comes from outside and from artificial experiences, such as caustic light patterns at the aquarium, sunrises at airport viewing decks, the ethereal butterfly... read more
Residential Lighting: What is contagious service?Anne Obarski: Contagiousness is spreading the word about someone’s business on purpose and in a good way. We have to make sure people like what we do, like our products and... read more
Libby Langdon: My design process begins with the invaluable one-on-one time I spend with my interior design clients, learning about their likes and dislikes. They’re my ultimate R&D. I use that insight in every product I... read more
The U.S. Department of Energy may still be analyzing potential additional energy-efficiency standards for ceiling fans, but the lighting industry isn’t waiting for next year’s ruling. On Sept. 18, showrooms will join... read more
Residential Lighting: Why should lighting care about Millennials?Jason Dorsey: Currently ages 19 to 36, this demographic will outspend Baby Boomers by 2017! We also have the least established customer loyalty, are most... read more
Hinsdale Lighting President Karen Lang was up on a ladder in her showroom pulling down merchandise for a customer when the proverbial light bulb went on in her head .   “There was another customer in the store waiting... read more
Louis A. Lara: The spark for any inspired idea always will be life experience. I can fluff that up with clichés like, “I get inspired by shapes in nature or the clouds,” but this kind of pseudo-artsy talk is superfluous and... read more
According to Euromonitor Intl., there are 87 million middle class households in Latin America. “A middle class income is an indicator of sufficient spending power to consume non-essential goods,” says Sarah Boumphrey,... read more
A note from Clark Linstone, Chair, 2014 ALA Board of Governors; President, Pacific Coast Lighting: "The 2014 Annual Conference is something not to be missed! This year’s venue is the brand new Omni Nashville, across from the... read more
Artemis: When I look at my front yard, I see dogwood trees, magnolias and oaks. These led to the idea of my twig lamps. I took photos, interpreted the images and sketched my ideas. I gave Frederick Cooper some concept... read more
Zbrizher: My residential design process starts with the owner, since their home reflects their personalities. I start with questions: What do you do at home? How many friends do you have over? How often? Understanding... read more
Residential Lighting: Why is daylight so important?Steve Paolini: We humans need light to function at our peak performance. With the dawn of electronic lighting, we can now have what we really want — human-centric lighting,... read more
Shanahan: I’m a visual person. A design is usually triggered by something I see. I’ll visualize an object, or an experience, as a product detail — and then start sketching it. Sketching helps me to capture an idea quickly.... read more
From maintaining and moving inventory to managing employees to mastering social media and, of course, making a profit, merchandising is one “m” that can feel like an afterthought. “Big mistake,” says Linda Cahan, a visual... read more
Residential Lighting: Is this a good time to run a small business?Brian Moran: There’s no bad time or good time to run a small business. The economy is the economy. People don’t say, “It’s a bad economy. I’m not going to... read more
Canada and the U.S. are one of the world’s largest trading partnerships, so the process goes relatively smoothly. “Canadians and Americans are more alike than they are different, especially when it comes to their buying... read more
Accent Lighting, Lake Oswego, OR Accent Lighting wants to offer a different type of lighting shopping experience. It begins the moment customers walk through the showroom’s gleaming front door, wherea lighting expert greets... read more

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