Residential Lighting: What is Internet marketing, really? Bob Negen: Electronic marketing is using both e-mail and a website to deepen relationships with current customers and find new customers. Most retailers buy... read more
Residential Lighting: If we’re itching to expand, where do we start? Mike Munz: A person who thinks about expanding—adding a second location, square footage or product lines—should first write a business plan. Get the idea... read more
Residential Lighting: How have the entries evolved since the first competition? Monty Gilbertson: The improvement has been wonderful. We went from basic, “look at this” engineering technology to “look at what we’re doing now... read more
Residential Lighting: What are the main trends in kitchens and baths? Clayton Nelson: With open plans and multiple uses, kitchens are the social hub. As for baths, people spend more time at home, and they want a retreat. In... read more
Residential Lighting: How do we handle an irate shopper? Dr. Rick Brinkman: The customer wants to feel cared about. A study was once done by the White House Dept. of Consumer Affairs on why businesses lose customers: One... read more
Residential Lighting: Tell us about the different “zones” you created for Fine Living: 2026? Patrick J. Tighe: Fine Living:2026 has three zones, each with programmable functions. Central to the space is the live... read more
Milestone birthdays mandate mega celebrations, but Cooper Lighting’s Halo brand has opted to pass up the gala anniversary parties in favor of a quieter kind of commemoration. The company, which celebrates its 50th... read more
The sixth annual Lighting for Tomorrow design competition honors innovative fixture families in a cross-category showcase of 2008’s energy-efficient elite. OUTDOOR LIGHTING  New for 2008, Lighting for Tomorrow... read more
Lighting professionals interested in high-performance power supplies and transformers are encouraged to attend Q-Tran’s Q-School training sessions, a series of one-day learning programs for lighting showroom employees,... read more
Throughout 2007, lawmakers and lobbyists delighted themselves with thoughts of all things green. The sustainability buzz spawned a slew of bills, both state and federal, advocating for a greener lighting marketplace. But in... read more
Despite a gloomy economy, Dallas Market Center’s International Lighting Market continues to present retailers with golden opportunities for networking, trend-spotting and, most importantly, growing business. Packed with... read more
Led by the members of its Strategic Alliances Task Force, the American Lighting Association has formed a tactical partnership with the National Association of the Remodeling Industry in hopes of keying in on the lucrative... read more
Home automation draws a healthy dose of inspiration from science fiction. Think about it: We have technology that can wake us up, place and receive phone calls, stream entertainment from our computers to our televisions and... read more
Hunter Fan Co.: In Memphis, TN, Hunter Fan Co. seized the opportunity presented by the current downturn to implement sweeping brand changes to its packaging and Web presence. The modernization campaign, spearheaded by... read more
The American Lighting Association has prepared an illuminating schedule of educational seminars for the June Dallas Market. All classes meet at the American Lighting Association Seminar Center, Suite 345 in the World Trade... read more
Rachel O’Neill: At heart, I am an artist who has a passion for materials and light and the fabulous results that can be achieved combining the two. I studied Fine and Applied Art at the School of Art and... read more
This month at its annual conference, the American Lighting Association will induct Larry K. Powers into its Lighting Hall of Fame. The prestigious honor comes less than a year after Powers, acting as President of The Genlyte... read more
This month, Lite Source Inc. celebrates 25 years in the lighting industry. Since its inception in 1983, the Chino, CA-based manufacturer has built a solid reputation as a purveyor of fashion-forward lighting fixtures—a focus... read more
The American Society of Interior Designers (ASID) recently honored Seaside Home, a home furnishings retailer with several stores in Southern California, with its 2008 Design Excellence Award for Best Retail Design. The award... read more
Residential Lighting: What are customers' expectations about service? Becky Carroll: People are becoming very demanding thanks to Internet retailers that offer standout customer service, such as a 365-day return policy... read more

RL Tweets!

Buyer's Guide


browse buyer's guide

Email Subscriptions