The Thursday afternoon “Hot Dog Bar” says it all. Everybody who’s anybody in lighting needs to show up for the January Dallas Market, specifically on the third and fourth floors of the Trade Mart, where... read more
Drowning in a sea of fixtures—I know, I can hear the collective groan from you, dear readers, at the mere mention. Not only are you tired of the cliché you’re also sick to death of lectures about visual... read more
Not too many would decorate their home with an octopus. But Jürgen Reichert didn’t strive for mass-market success when he designed the Octopuslucidus “light creature” in “Euro Flash” (December... read more
Understandably skittish in the wake of Katrina’s recent devastation, some attendees left the 2005 American Lighting Assn. Conference a little bit early when the initial stages of Hurricane Rita came knocking on the... read more
Chandra Palermo, Editor I haven’t been entirely faithful to this industry. As the Editor also for Hospitality Lighting and Accessory Merchandising, I often have flings with markets more tailored to those... read more
Chandra Palermo Editor MILAN, April 18 — The mothership has landed. There’s never a shortage of eccentricity and flamboyance at Italy’s biennial lighting market, Euroluce. And for post-show coverage, it generally... read more
Chandra Palermo Editor Sheesh, do we have our work cut out for us. While the lighting industry scrambles to supply more fashionable and technologically advanced options for the increasingly green-minded consumer, a... read more
Maybe we need something like Esperanto. Remember the international language a learned few hoped would become a universal second tongue to unite our world’s disparate cultures? It never quite took off on a large scale... read more
In my warm and fuzzy fantasy world, each one of you pores over every page of this magazine, absolutely riveted. And then you count down the days until the next issue arrives at your doorstep. But in the real world, who has... read more
The geek shall inherit the Earth. Well, that’s not quite how it goes. But it sounds an awful lot more accurate for our current social climate. Technology dominates every aspect of our lives, virtually directing our... read more
My lighting lobotomy is now complete. You won me over some time ago, but I didn’t realize what a geek I’d turned into until I became a first-time homeowner last month, and the mania struck: The lighting has to go... read more
  Firmly established as the second home of the American lighting industry, China now looks to raise its profile beyond that of Factoryland. In the wake of the communist country’s recent embrace of capitalism... read more
Our company, Vintage Hardware, sells more than 2,500 items of antique restoration hardware and 250 authentic reproductions of lighting. We even sold some early gas Neo-Rococo fixtures to the White House when they did their... read more
It’s all about the mashed potatoes. I know I can eat them any night of the year, but Thanksgiving gives me an excuse to stuff myself silly on them, and I do so love them. So, whenever I think about what Thanksgiving... read more
Pop has become our culture. As connected as we all are via various high-tech gadgetry, we still seem to communicate most clearly and enthusiastically through lingo concocted absurdly from shared entertainment: “You... read more
Our industry is not young in any literal sense, but it does enjoy a youthful vibrancy. Steeped in family tradition and small enough to depend upon the strength of longterm relationships, it would seem more akin to an elder... read more
Residential Lighting: What will you address during your seminar at this month’s Lightfair 2006? Sergio Orozco: I think we have been extremely technical about lighting for a long time. Everybody is becoming an intellectual or... read more
Residential Lighting: What’s the quickest way to get started with e-mail marketing? Loren McDonald: Put some e-mail opt-in cards on the sales counter and encourage customers to opt in. After a year, you may have... read more
Residential Lighting: What is the main impetus to hold a sales event? Chris Lynch: About 60 percent of our work is for retailers remaining in business, who want to remerchandise, remodel, relocate or reduce inventory. The... read more
Residential Lighting: Summer market season is in full swing, with the Las Vegas show July 24-28. How can buyers best prepare? Floyd Veal: Have your pre-game plan ready. I recommend an 8-by-10-inch notebook with alphabetical... read more

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