Articles

Landscape lighting can be one of the most intimidating categories to conquer. “If customers come in wanting to light their bedroom, they already have some level of experience,” says Joe Rey-Barreau, ALA instructor and... read more
It’s true: Members of the design trade are picky. They are opinionated. And they have great profit potential. Yet, concerned that designers’ and architects’ needs are too great (a whole-home makeover), too limited (one or... read more
From former models to home furnishings divas, big-time businessmen to small-screen stars, the licensing phenomenon is alive and well. Licensees like Elk Lighting (Trump Home, Biltmore Estate), Murray Feiss (Martha Stewart,... read more
It’s not uncommon for customers to traipse through the employees’ break room at Brooklyn Park, MN’s Lights on Broadway. Though many will get an offer to sample lunches as they pass through, they’re there to check out the... read more
Lighting showrooms deal with two types of builders: smaller, locally owned companies with tight budgets and margins and large, national companies—also with tight budgets and margins. The resulting tendency to point clients—... read more
When Brian Kleinberg of Elements Distinctive Lighting & Home Furnishings in Carle Place, NY, accepted the ARTS Award for East/Atlantic Lighting Showroom at the 17th annual gala in January, he had a lot to say, and he... read more
You can’t miss Metro Lighting’s towering facade at dusk—it beckons with a light show, as LED illumination runs the course of the color spectrum. Owner Bill Frisella purchased the facility last year as a central shipping... read more
California’s Title 24, compact fluorescent technology, LED alternatives: As the call for—and debate about—energy-efficient illumination has dominated industry forums in recent years, such terms have become familiar entries... read more
Many of the out-there designs springing forth from European (and even some smaller American) markets may seem the equivalent of haute couture. Sure, they’re interesting to look at, but wherever would you put them?... read more
 When was the last time a customer (who wasn’t a contractor or designer) asked for a product by name and item number? “When customers are shopping, they’re typically more interested in design and value,” says Brian... read more
Tania Frampton: Inspiration for fan designscan come from anything—something you’ve seen in a magazine or on a piece of furniture, how you like the blend of a certain metal with a certain wood or even an appliance. One... read more
The American Lighting Assn.’s Education Foundation received a major boost at the June Dallas Market thanks to a new coffee table book that chronicles the history of the chandelier. Commis-sioned by Savoy House and featuring... read more
Although World Market Center (WMC) officials quell rumors that Phase 3 of its 57-acre campus is dedicated to lighting, the Las Vegas home furnishings marketplace is ready to announce more specific plans for what will fill... read more
For the long list of lighting manufacturers scheduled to relocate their showrooms to the Dallas Market Center’s Trade Mart expansion, this month’s June market marks the beginning of the end—an end to cramped space and... read more
Members of the American Lighting Assn.’s Political Action Committee met with legislators during the organization’s annual lobbying mission to Washington, D.C., last month, May 3-4. During the two days of back-to-back... read more
If Karen Wolf were a type of lighting, she says she’d be a color-changing LED.   It’s an appropriate choice for this industry dynamo, principal of The Wolf Group—her self-titled manufacturers’ rep organization... read more
“Buying a shade without a lamp is like buying a hat without your head.” That’s the industry adage lighting veteran Ashton Harrison laughingly quotes when asked how she handles lamp shade displays in her... read more
Positive energy radiates an irresistible allure. Few can evade wide-eyed wonderment in the face of either technological or artistic innovation. And as onlookers are swept away in the rapid current of adventurous design, a... read more
It’s difficult to find the perfect partner. But when things truly click, the lucky companions are in for an awful lot of fun. Take my current favorite couple: glass and light. The sparks that fly when these two dance... read more
Remember how exciting it was to write orders for the hottest fixtures and lamps at market? Keep that feeling alive when the shipment finally arrives at your showroom. Use it to create some buzz about your newest additions... read more

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