Articles

CHANDRA PALERMO Editor One cannot go long as a member of the lighting industry without a trip to China. My first opportunity arose this past June, when I attended the Guangzhou Intl. Lighting Exhibition (The Wire,... read more
It’s all about the mashed potatoes. I know I can eat them any night of the year, but Thanksgiving gives me an excuse to stuff myself silly on them, and I do so love them. So, whenever I think about what Thanksgiving... read more
Pop has become our culture. As connected as we all are via various high-tech gadgetry, we still seem to communicate most clearly and enthusiastically through lingo concocted absurdly from shared entertainment: “You... read more
Residential Lighting: What’s the quickest way to get started with e-mail marketing? Loren McDonald: Put some e-mail opt-in cards on the sales counter and encourage customers to opt in. After a year, you may have... read more
Residential Lighting: What is the main impetus to hold a sales event? Chris Lynch: About 60 percent of our work is for retailers remaining in business, who want to remerchandise, remodel, relocate or reduce inventory. The... read more
Residential Lighting: Summer market season is in full swing, with the Las Vegas show July 24-28. How can buyers best prepare? Floyd Veal: Have your pre-game plan ready. I recommend an 8-by-10-inch notebook with alphabetical... read more
Residential Lighting: Do LEDs generate enough lumens for use in fixtures and portables? Kelly Gordon: That’s the big push. High-power LEDs can produce up to about 80 lumens. A standard 60W incandescent bulb produces... read more
Residential Lighting: How do you define luxury and wealth? Milton Pedraza: People use the term luxury loosely, but we have criteria. A luxury product has consistently superior quality. It is unique and exclusive. It... read more
Residential Lighting: Why is it so hard to build showroom traffic? Ethan Kap: The big-box retailers have been stealing customers. Many clients try to compete on the same level and don’t survive. So, we teach... read more
Barbara Berry, one of Boyd Lighting's lighting designers, created the Belvedere pendant. Barry: Philosophy is core to my work. Some designers are motivated by periods or styles. I’m inspired by the philosophy of... read more
Discounted early-bird registration for the Third Annual Closets and Home Organization Conference & Expo™, March 21-23, in Schaumburg, IL, is available at www.closets-expo.com. The one-of-a-kind three-day event,... read more
Not in mybackyard. There simply can’t be folks making lighting products on U.S. soil in 2008. That’s crazy talk. Sorry for the sarcasm, but the “Made in the U.S.A.” label is such a rarity in our industry these days, it... read more
Darned if we lighting folk aren’t a malcontented lot. We’re never quite satisfied these days, are we? We not only demand that our products be aesthetically striking and fashionable, not to mention competitively priced, but... read more
The green giant doesn’t seem so jolly these days. (No, I’m not referring to the iconic vegetable purveyor.) The widespread movement toward ecological responsibility has become quite the behemoth, but the warm fuzzies that... read more
I have something super exciting to show you. Pay a visit to our Web site, www.ResidentialLighting.com—pretty please! We’ve completely overhauled the look and content and are relaunching the site this month, and I’m just... read more
Randall Whitehead likes to play with dolls. I’m serious: The man is so enamored of dolls that he’s written a book about them. Available this month, “Lost Dolls: The Hidden Lives of Toys” presents photographs Whitehead has... read more
Americans love to save money—no doubt about that. But we also hate to sacrifice anything to do so. We're accustomed to having it all in the "land of plenty." That's why, despite new legislation and soaring... read more
Our industry is not young in any literal sense, but it does enjoy a youthful vibrancy. Steeped in family tradition and small enough to depend upon the strength of longterm relationships, it would seem more akin to an elder... read more
Residential Lighting: What will you address during your seminar at this month’s Lightfair 2006? Sergio Orozco: I think we have been extremely technical about lighting for a long time. Everybody is becoming an intellectual or... read more

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