Articles

Store events and seminars have long been used by lighting showrooms as a way to introduce new lines and boost showroom traffic, especially among interior designers, architects and homebuilders. Now, some lighting showrooms... read more
Residential Lighting: What is the main design trend you see for 2010? Michelle Lamb: Modern Classics, which have little to do with the Baroque overtones of the last couple of years, where we’ve done essentially two-... read more
I was surprised to hear a story the other day about a rep who faced a dilemma about whether to sell to an online entity with no brick-and-mortar presence. The non-stocking Web site could be a potentially lucrative and... read more
In the face of billion-dollar bank bailouts and the most global economy North America has ever experienced, it’s easy to be mesmerized by most mega-macroeconomic figures. You can hardly ignore the perfect storm of statistics... read more
In March, ALA members were in Washington to deliver testimony before the U.S. Senate Committee on Energy and Natural Resources in support of the language of a federal bill that will impact portable lighting. “Instead of... read more
Residential Lighting: Is a down economy a good time to invest in marketing and advertising programs? Andy Mahler: Clearly, the lighting business is driven by real estate and new home building. But the requirement for... read more
How do you approach situations that may involve an unreasonable customer? What do you do if a shopper is venting inappropriately at someone on your staff? Or returning yet another item long after it was purchased? It may be... read more
Auman: I always start with pattern design. That is the way I build my pieces. Pattern design is really important to me even though I don’t do pattern design in the traditional sense. I don’t design pattern for print or for... read more
Focus on the energy-saving aspects of fans. Consumers can reduce air conditioning costs thanks to the “wind chill” effect fans provide. Fans with Energy Star® ratings and efficient motors enhance the package. Provide plenty... read more
I can remember my first day on the job at Residential Lighting like it was yesterday. It was at the summer Dallas Market, and let’s just say it was long enough ago that the show was in July and included a Four Star event. I... read more
The latest edition of Lighting magazine, the joint project between the American Lighting Assn. (ALA) and Meredith Publishing’s Better Homes and Gardens Special Interest Publications, is now available on newsstands across the... read more
What do this year’s ARTS Awards lighting showroom winners have in common? They each feature decorative accessories in their merchandising and cross-selling efforts. Decorative accessories add dollars to the sales ticket and... read more
Residential Lighting: Who are the Millennials, and where do they fit in today’s workforce?   Dina Cipollaro: For the first time in modern history, four generations of workers exist side-by-side. We call them... read more
Patterson: Today [in the kitchen], the typical finishes are still very popular, like brushed nickel and stainless steel, but when we’re developing product for [our companies] Hinkley or Fredrick Ramond, we’re not as... read more
CHANDRA PALERMO Editor One cannot go long as a member of the lighting industry without a trip to China. My first opportunity arose this past June, when I attended the Guangzhou Intl. Lighting Exhibition (The Wire,... read more
Understandably skittish in the wake of Katrina’s recent devastation, some attendees left the 2005 American Lighting Assn. Conference a little bit early when the initial stages of Hurricane Rita came knocking on the... read more
Not too many would decorate their home with an octopus. But Jürgen Reichert didn’t strive for mass-market success when he designed the Octopuslucidus “light creature” in “Euro Flash” (December... read more
Drowning in a sea of fixtures—I know, I can hear the collective groan from you, dear readers, at the mere mention. Not only are you tired of the cliché you’re also sick to death of lectures about visual... read more
The Thursday afternoon “Hot Dog Bar” says it all. Everybody who’s anybody in lighting needs to show up for the January Dallas Market, specifically on the third and fourth floors of the Trade Mart, where... read more
You can’t please everybody. But you should at least give the impression that you’re trying to do so.   Sounds a touch nefarious, doesn’t it? Well, I’m not actually promoting outright... read more

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