Articles

Finalist, Revenue Under $5 Million Black Whale Lighting Encinitas, CA By encouraging customers to “think out of the box” and showing them all available lighting options, the customer-friendly staff at Black Whale Lighting... read more
When was the last time you danced in your showroom? I was deeply moved when Tim Stumm, Vice President of Marketing & Showroom Operations for Meletio Lighting & Electric Supply in Dallas, said he and his staff were “... read more
Incorporating billboard campaigns into your marketing arsenal can be a powerful way to make a statement about who you are as a business, what distinguishes you from the competition and even what direction you are headed down... read more
Residential Lighting: In your book, “Retail Superstars,” you profile the 25 best independent retailers. How can we emulate that success? George Whalin: The place to start is to be different from everybody else. For example,... read more
John Souza: What motivates me is that I love what I do. I truly get inspired when I go to the job site. Not every job is the same. You have to work with existing light sources, plant materials and the architectural details... read more
The American Lighting Association (ALA) in conjunction with Better Homes and Gardens (BH&G) Special Interest Media kicked off a $10,000 lighting makeover sweepstakes for homeowners in April. The marketing promotion had... read more
The American Lighting Assn. (ALA) has been busy battling potentially threatening legislative actions pending at both bi-national (United States and Canada) and state levels, and ensuring that the best interests of the... read more
Is the time finally right for LEDs to establish a firm foothold in the residential market? Signs suggest yes. Recent technological strides, coupled with a shift in consumer mindset, have paved the way for an array of... read more
Craig Curtis: I am an engineer. So, that’s how my work begins. I look at everything functionally, especially when designing with LEDs. There are so many critical issues to make sure the LEDs function properly. I get details... read more
Large corporations have reaped big benefits by forming strategic alliances. Whether the goal is carving out a better competitive position, reaching new markets or a means of leveraging risk, these tactics can improve chances... read more
Residential Lighting: What is CEE? Eileen Eaton: CEE is a consortium of energy-efficiency program administrators from the U.S. and Canada. By working together, administrators can leverage the effect of their rate payer... read more
When I first learned about the “Life Cycle Assessment of Illuminants: A Comparison of Light Bulbs, Compact Fluorescent Lamps and LED Lamps” and its key finding — that LEDs are indeed energy efficient — I thought: Is this for... read more
Light By Design San Antonio Vanessa Turney, partner What makes your showroom unique? Our showroom is unique because every aspect of our studio space was designed to enhance and show off the star of our show: lighting. From... read more
Penny-pinching consumers are looking for small decorative updates that make a big impact. That’s only one of the reasons why wall mirrors continue to be a lighting showroom staple. A natural add-on sale or a lure to bring in... read more
Residential Lighting: What are today’s top trends? Susanna Salk: People are educating themselves. They get inspiration by seeing what other people are doing in books, blogs and magazines. They want to take advantage of... read more
Phillips: My design process is best understood when you look at a day in my life. I follow a bunch of different blogs — not just on design, but on automobiles and luxury travel — where I get a richness of new ideas. I equate... read more
Just flew back from Dallas, and boy are my arms tired. All jokes aside, I do have serious hand cramps from my copious notetaking. I actually came up with a shorthand abbreviation for “company’s largest market introduction... read more
When Georgia’s Southern Lighting Gallery decided to convert a dreary warehouse area into a hot spot for consumers shopping for ceiling fans, owner Brent Smith had a clear vision: “We decided to make it a destination.” So... read more
Residential Lighting: What is social media? Debbie Weil: It’s the ability for people to interact online. They can talk to each other and exchange opinions on everything from politics to where to go on vacation. It’s not just... read more
“2010 will be the year that new kinds of controls and new ways to use lighting controls will appear as we seek to further reduce the use of energy for residential lighting while maintaining the lighting quality, appearance,... read more

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