Articles

Residential Lighting: In your book, “Retail Superstars,” you profile the 25 best independent retailers. How can we emulate that success? George Whalin: The place to start is to be different from everybody else. For example,... read more
John Souza: What motivates me is that I love what I do. I truly get inspired when I go to the job site. Not every job is the same. You have to work with existing light sources, plant materials and the architectural details... read more
The American Lighting Association (ALA) in conjunction with Better Homes and Gardens (BH&G) Special Interest Media kicked off a $10,000 lighting makeover sweepstakes for homeowners in April. The marketing promotion had... read more
The American Lighting Assn. (ALA) has been busy battling potentially threatening legislative actions pending at both bi-national (United States and Canada) and state levels, and ensuring that the best interests of the... read more
Is the time finally right for LEDs to establish a firm foothold in the residential market? Signs suggest yes. Recent technological strides, coupled with a shift in consumer mindset, have paved the way for an array of... read more
Craig Curtis: I am an engineer. So, that’s how my work begins. I look at everything functionally, especially when designing with LEDs. There are so many critical issues to make sure the LEDs function properly. I get details... read more
Large corporations have reaped big benefits by forming strategic alliances. Whether the goal is carving out a better competitive position, reaching new markets or a means of leveraging risk, these tactics can improve chances... read more
Residential Lighting: What is CEE? Eileen Eaton: CEE is a consortium of energy-efficiency program administrators from the U.S. and Canada. By working together, administrators can leverage the effect of their rate payer... read more
When I first learned about the “Life Cycle Assessment of Illuminants: A Comparison of Light Bulbs, Compact Fluorescent Lamps and LED Lamps” and its key finding — that LEDs are indeed energy efficient — I thought: Is this for... read more
Light By Design San Antonio Vanessa Turney, partner What makes your showroom unique? Our showroom is unique because every aspect of our studio space was designed to enhance and show off the star of our show: lighting. From... read more
Penny-pinching consumers are looking for small decorative updates that make a big impact. That’s only one of the reasons why wall mirrors continue to be a lighting showroom staple. A natural add-on sale or a lure to bring in... read more
Residential Lighting: What are today’s top trends? Susanna Salk: People are educating themselves. They get inspiration by seeing what other people are doing in books, blogs and magazines. They want to take advantage of... read more
Phillips: My design process is best understood when you look at a day in my life. I follow a bunch of different blogs — not just on design, but on automobiles and luxury travel — where I get a richness of new ideas. I equate... read more
Just flew back from Dallas, and boy are my arms tired. All jokes aside, I do have serious hand cramps from my copious notetaking. I actually came up with a shorthand abbreviation for “company’s largest market introduction... read more
When Georgia’s Southern Lighting Gallery decided to convert a dreary warehouse area into a hot spot for consumers shopping for ceiling fans, owner Brent Smith had a clear vision: “We decided to make it a destination.” So... read more
Residential Lighting: What is social media? Debbie Weil: It’s the ability for people to interact online. They can talk to each other and exchange opinions on everything from politics to where to go on vacation. It’s not just... read more
“2010 will be the year that new kinds of controls and new ways to use lighting controls will appear as we seek to further reduce the use of energy for residential lighting while maintaining the lighting quality, appearance,... read more
Gene Kessler: I started out with Franz GT Kessler Designs, which markets wooden lamps. I like working with wood in its rough, unfinished form. My favorite woods are black walnut, cherry, maple and mahogany. All the finishes... read more
Remember the old Breck Shampoo commercials, where a shiny, happy Breck Girl told two friends and they told two friends and so on and so on? The woman’s face and voice multiplied with each telling, resulting in a chorus of “... read more
In a down economy, a spike in replacement lamp shade sales would make all the sense in the world. The reality? Top lamp and shade stores say their business is always good, no matter which way the economic winds blow — no big... read more

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