Articles

Q: Why Visual Comfort? A: They know their business; they know their market; they love a challenge and they totally rise to the occasion. Q: How would you describe the style of your lighting? A: I would say it’s modern. Some... read more
Categories that aren’t self-explanatory — like accent lighting, architectural lighting and landscape lighting — need help to make it into clients’ homes. “Customers come in throwing around the term ‘wall washer,’ but they... read more
Residential Lighting: What do you mean by “The Human Brand”? Chris Malone: Through research with Dr. Susan Fiske, a psychologist at Princeton, we’ve learned that in fact people were the first brands. Faces were the first... read more
Nicole Bowling
In June 1990, Larry King made a scary decision. He had been at Ohio Lighting Center since 1975, where in 15 years he worked his way up from Columbus State Community College student intern to the store’s Vice President of... read more
Browning Bova: I have a responsibility to create something that has a purpose, brings value and provides beauty. To do this, I think in a global sense. How does this product function? What is its value? How does it talk to... read more
1. Choose a beloved brand and give it top billing.To create an area for Hubbardton Forge, Kara Manning of Lightology began by working with showroom owner Greg Kay to choose the fixtures that fit with the store’s high-end... read more
Residential Lighting: What are the main color directions for home interiors next year?Carolyn Noble: They’re comprised of soft, natural hues with earth-inspired undertones that are driven by our continued need for serene and... read more
While we’ve all heard the energy-efficient lighting message so loud and so often we can probably recite it in our sleep, customers might be hearing it for the first time. “Any marketing expert will tell you that repetition... read more
Krasojevic: Most ideas come away from the studio. Inspiration comes from outside and from artificial experiences, such as caustic light patterns at the aquarium, sunrises at airport viewing decks, the ethereal butterfly... read more
Residential Lighting: What is contagious service?Anne Obarski: Contagiousness is spreading the word about someone’s business on purpose and in a good way. We have to make sure people like what we do, like our products and... read more
Libby_Langdon_designer
Libby Langdon: My design process begins with the invaluable one-on-one time I spend with my interior design clients, learning about their likes and dislikes. They’re my ultimate R&D. I use that insight in every product I... read more
The U.S. Department of Energy may still be analyzing potential additional energy-efficiency standards for ceiling fans, but the lighting industry isn’t waiting for next year’s ruling. On Sept. 18, showrooms will join... read more
Residential Lighting: Why should lighting care about Millennials?Jason Dorsey: Currently ages 19 to 36, this demographic will outspend Baby Boomers by 2017! We also have the least established customer loyalty, are most... read more
Hinsdale Lighting President Karen Lang was up on a ladder in her showroom pulling down merchandise for a customer when the proverbial light bulb went on in her head .   “There was another customer in the store waiting... read more
Louis_Lara_designer
Louis A. Lara: The spark for any inspired idea always will be life experience. I can fluff that up with clichés like, “I get inspired by shapes in nature or the clouds,” but this kind of pseudo-artsy talk is superfluous and... read more
According to Euromonitor Intl., there are 87 million middle class households in Latin America. “A middle class income is an indicator of sufficient spending power to consume non-essential goods,” says Sarah Boumphrey,... read more
A note from Clark Linstone, Chair, 2014 ALA Board of Governors; President, Pacific Coast Lighting: "The 2014 Annual Conference is something not to be missed! This year’s venue is the brand new Omni Nashville, across from the... read more
Artemis: When I look at my front yard, I see dogwood trees, magnolias and oaks. These led to the idea of my twig lamps. I took photos, interpreted the images and sketched my ideas. I gave Frederick Cooper some concept... read more
Zbrizher: My residential design process starts with the owner, since their home reflects their personalities. I start with questions: What do you do at home? How many friends do you have over? How often? Understanding... read more
Residential Lighting: Why is daylight so important?Steve Paolini: We humans need light to function at our peak performance. With the dawn of electronic lighting, we can now have what we really want — human-centric lighting,... read more

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