Rapper and DIY Network host Vanilla Ice is working with Capitol Lighting to create his own line of chandeliers and sconces.
The inaugural six-piece line includes a 24-inch chandelier, a 28-inch-wide fixture and two sconces, each with their own unique finish. The pieces are assembled in the U.S. under the company Batalion Imports and are available for purchase at all eight Capitol Lighting showroom locations in South Florida and New Jersey, as well as online at VanillaIceLighting.com.
“I have always had a passion for home design, renovations and real estate,” says Rob Van Winkle, aka Vanilla Ice. “I’ve always envisioned creating my own line of home décor products, and after working with the Capitol Lighting team for several years it was a perfect fit to begin with lighting fixtures.”
Vanilla Ice and Capitol Lighting have worked together on partnerships including the “Making Lives Brighter” campaign where the rapper/designer was the spokesperson and filmed a PSA to bring awareness to Habitat for Humanity. Customers donated their old lighting fixtures to any Capitol Lighting showroom in South Florida and New Jersey to be repurposed in a Habitat home or sold at one of their Re-Stores.
“The Capitol Lighting family is honored to have such a wonderful relationship with Vanilla Ice and be able to showcase his lighting line exclusively in our showrooms,” says Eric Lebersfeld, President of Capitol Lighting. “He is a true part of the Capitol Lighting team and brings a special eye for home design.”
Vanilla Ice Lighting will be available soon. Check the website, which will be updated in the next few weeks to include the product selection for purchase on the Web, says Yulia Konovnitsyna, Marketing Manager at Capitol Lighting.
Vanilla Ice exploded on the rap/pop music scene in the '90s, selling 10 million albums in just four months and hitting number one on the Billboard charts with the number one single “Ice Ice Baby.” With more than 15 years of home improvement experience as a general contractor, his current TV show, “The Vanilla Ice Project” on the DIY Network won a Factual Award for Best Home TV Show.