UK-based Elstead Lighting will introduce 74 top-selling Feiss products (equating to 19 collections) to the Euroluce lighting trade show in Milan, April 9 through 14, at the Milan Fairgrounds in Rho. This is another move to further the two companies’ manufacturing and distribution partnership, which will produce and market U.S.-based Feiss products in 220-240 input voltage to Elstead authorized dealers — such as showrooms and furniture stores — overseas in Europe, the Middle East, Africa and Australasia.
“This is a significant step for Feiss as we globally grow our business,” says Feiss President Maria Scutaro, who will be at Euroluce. “While we have many international dealer partners, Elstead Lighting is our first foray into a manufacturing and distribution partnership which will introduce our high-quality products to Elstead’s dealers and distributors in more than 50 countries across four continents. With Elstead’s rich, 45-year history of being one of the top-quality manufacturers and distributors in the UK, we see their company as a like-minded brand to ours, and we couldn’t be happier about the new relationship.”
According to Elstead Lighting’s Managing Director Jonathan Lucas, “We see a style change slowly moving across the Atlantic influencing Europe in a way Europe used to influence the United States. To partner with a company having the heritage, strength and product depth Feiss has is a great opportunity for both companies. Elstead has recently invested in a mainland European distribution base to facilitate the business we anticipate with Feiss, and we are delighted to be associated with this vibrant company.” Lucas added that approximately 20 percent of the Elstead stand at Euroluce will be devoted to Feiss products.