Finalist, Revenue $5 Million+
A loyal, informed salesforce has kept Wolfers Lighting ahead of the pack. Lighting is a passion at the 69-year-old business, a fact not missed by architects, designers, contractors and homeowners who shop there.
An overriding goal is to allow customers to see lighting effects on surfaces or an entire room firsthand. A new lighting lab dedicated to energy-efficient product is known in-house as The Green Zone. The lab gives professionals and consumers a look at energy-efficient fluorescent and LED options. Advanced lighting technology on display in the showroom draws trade professionals. The store’s always-popular kitchen lighting labs were also updated recently. The new backsplash behind the counters and sink shows off six under-cabinet lighting options. A library area in the lab is illuminated with metal halide, LED and low voltage lamping.
When it comes to advertising and marketing, Wolfers depends on design magazines for print placements. The company invested in a website update that added a lot of lighting information. As a result, there have been more sales leads being generated through online inquiries.
The Boston Globe Magazine was the primary media choice when Wolfers held a kitchen lighting workshop featuring The Boston Globe Home Editor Rachel Levitt and Wolfers’ own lighting expert, Susan Arnold.