Michael Aram Inc. has named Samuel Shaffer as Chief Executive Officer of the luxury home décor brand. Shaffer brings a high level of varied marketing and leadership experience to the company, as well as a deep passion for quality-driven design.
“We are thrilled to have Samuel Shaffer join Michael Aram Inc. in this vital role and shape the evolution of the brand,” says Michael Aram, founder and Designer. “With Sam in his new leadership position, I am confident of further success and for what I anticipate will be an exciting new era for the company.”
Shaffer comes to Michael Aram with a unique background in both large-scale marketing and boutique, designer-owned brands. After 20 years in consumer marketing, shaped at companies such as Bain, Coach and Black &Decker, Shaffer joined Knoll Inc. as a Marketing Director. Following the successful IPO of Knoll, Shaffer dedicated his talents to propelling smaller, design-driven brands, focusing on companies that inspired him aesthetically.
“I am continually impressed by Michael Aram’s unique craftsmanship and sensibility and have always considered Michael a design visionary,” Shaffer says. “I am excited to lead a company that I hold in such high regard and confident that this partnership will lead to great milestones for the brand.”
Prior to joining Michael Aram Inc., Shaffer was Vice President, Sales & Marketing of the Bright Group and Senior Vice President at Edward Ferrel and Lewis Mittman, manufacturers and distributors of luxury designer furniture. Shaffer also served as the Vice President of Marketing & Sales at Liora Manne Inc., the premium rug and fabric manufacturer. At each of these companies, Shaffer streamlined processes and encouraged innovation, leading to a continued increase in sales.
Shaffer earned his bachelor's degree in architecture from Yale and his MBA from Harvard University. Shaffer has replaced Sebastian Herald, who has stepped down to pursue other opportunities.