Scranton Gillette Communications (SGC) announced that its new brand, Lighting & Decor, (www.lightinganddecormag.com) will launch in January 2017 as a one-stop resource for readers. The debut issue will be handed out at the January Atlanta, Dallas and Las Vegas lighting and home furnishings markets.
An evolution of the SGC award-winning brands, Residential Lighting and its sister publication Home Fashion Forecast, Lighting & Decor builds on the legacy and respect that both brands generated during two decades of service to their respective markets. Lighting & Decor enters the $40 billion lighting and home decor market as the only one-stop shopping experience for the entire marketplace. It will be delivered as both a print and digital publication to a purchase-influencing audience of 40,000 lighting and home furnishings retailers, lighting designers, interior design firms, residential and commercial building and remodeling companies, and architecture firms, among others.
Lighting & Decor will reflect the editorial team’s knowledge and years of experience from having produced SGC’s Residential Lighting and Home Fashion Forecast brands, and SGC Horizon’s Professional Builder, Professional Remodeler, and Building Design+Construction. Lighting & Decor will be helmed by Editor-in-Chief Nicole Bowling, whose Design Group responsibilities have included Residential Lighting and Home Fashion Forecast.
“Because this is a continually evolving market, there is a definite need to provide a one-stop resource where manufacturers and buyers can connect,” says Lighting & Decor Vice President and Publisher Diane Vojcanin. “Our 20-year history of service to the residential lighting market, combined with our award-winning home decor products and trends coverage, enables us to deliver that one resource for all.”
“Lighting & Decor draws on the strengths and synergy of our brands that serve the lighting, home decor, commercial and home building, and remodeling industries,” adds Ed Gillette, CEO and president of SGC/SGC Horizon. “We are in a rare position to be able to offer this niche resource to serve our loyal readers and marketing partners.”
Residential Lighting’s last issue will be the December edition. Home Fashion Forecast’s fall issue will be its last. Home View, the quarterly digital supplement to Home Fashion Forecast, will continue to publish.
For a Lighting & Decor editorial calendar, contact Vojcanin at [email protected]. The January 2017 issue closes on November 28.
Scranton Gillette Communications/SGC Horizon serves 17 diverse industries with award-winning publications, websites and industry-leading events. Its brands include Building Design+Construction, Construction Equipment, Custom Builder, Diagnostic and Interventional Cardiology, Home Fashion Forecast, Imaging Technology News, NKBA INNOVATION+INSPIRATION, PRODUCTS, Professional Builder, Professional Remodeler, ProTrade Craft, Residential Lighting, Roads & Bridges, Storm Water Solutions, The Diapason, Transportation Management + Engineering, Water Quality Products and Water & Wastes Digest.