Finalist, Revenue Under $2 Million
Laguna Niguel, CA
The Laguna Design Center is the premier resource for Southern California’s professional design community. It is also home to Lighting Innovation and Lighting Innovation Gallery, a full-service, one-stop-shop lighting company that strives to be ahead of the curve. Whether it is hosting “Design Forums” on lighting technology and “green” lighting for the trade; offering educational seminars to local design students; or embracing cross-marketing opportunities with other industries, the company lives up to its “innovation” name in many ways.
Located in a wealthy area of the Golden State and within driving distance of large metro areas in neighboring Arizona, the store takes pride in showcasing hand-selected pieces not found anywhere else. The company’s success in a high-end market niche is made possible in large part by a high-caliber staff, versatile enough to do business with residential designers as well as the hospitality trade.
Whenever they come to the 5,000-square-foot showroom, customers will find displays that are routinely updated on a monthly and quarterly basis. When a vignette is changed out, new paint goes up and the display is refreshed with new accessories and other decorative touches. A new Custom Crystal display in the store runs the gamut from Country to contemporary designs. Humor is often an ingredient that adds to the store’s “with it” image.
“Knowledge is power. Our customers are becoming more and more internet-savvy,” says the store’s entry. “If we don’t provide a service customers can’t live without, they won’t want to leave their homes or office to make lighting decisions.”