Finalist, Revenue Under $2 Million
Bright Light Design Center
King of Prussia, PA
An independent division of a large electrical distributor, Bright Light Design Center survived 2009 with a very thin staff and reduced business hours, yet employees received a bonus in the fourth quarter. By working as a team to reduce expenses and squeeze more out of each and every sale, the company is even better positioned for 2010 and beyond.
The showroom is clutter-free and inviting, done in warm chocolate and taupe backgrounds. There’s a lot to see, hear and smell, too — air fresheners and fresh coffee mix with the sounds of a water fountain and soft ambient music. It is an invitation to browse a little longer.
Bright Light’s annual “Gambler’s Sale” offers customers greater and greater discounts as the sale progresses. The gamble: Will the item still be there on the final day of the sale? By the end of the sale, many people are in a frenzy, excited to see how long they can hold off before buying.
“We actively work with our customers to address their needs. We do not focus solely on the low-end, low-priced solutions just to win the business,” according to the company’s entry. “This has proven to us that even in a recession, we can continue to grow our showroom as well as our customer base.”