Ryan Ranzino has been promoted from National Sales Manager to Vice President of Sales for Crystorama .
“We’re a small, family-owned company so it’s not unusual for our employees to wear many hats and Ryan has been integral to our process,” said Brad Kleinberg, President of the New York-based lighting manufacturer. “Ryan has done an excellent job not only providing sales support for our sales representatives and retailers, but in providing strategic input and creative vision in business development, marketing and product development.”
In his time with Crystorama, Ranzino has helped build brand awareness and grow the company’s offerings to include contemporary, fashionable fixtures. Ranzino was also crucial in securing a partnership with interior designer Libby Langdon, whose lighting collection will debut at June Dallas Market this year.
“The best part about my job is getting to meet with our customers, hearing their feedback on the product and seeing their excitement,” Ranzino said. “It really comes full circle to be involved at the product development level and to have a customer notice the subtle details we’ve incorporated.”
Ranzino joined Crystorama as national sales manager in 2007. He previously worked with World Imports Decorative Lighting and Plumbing. Ranzino holds a bachelor’s degree in business management from Louisiana State University.
“We’re very excited to see Ryan continue to grow within our company. He has proven to be an invaluable resource to our team,” Kleinberg said.