LBL Lighting  has hired Jeremy Friedman for the newly formed position of Midwest Regional Sales Manager.
“We created the incremental role of a third regional sales manager to provide an increasingly focused, concentrated service to our reps," explains LBL Lighting Vice President Steve Hurley. "Jeremy is well qualified to help them with the knowledge and tools to service our mutual customers.”
Michael Howell remains LBL Lighting’s Western Regional Sales Manager, and Kip Windham continues as the brand’s Eastern Regional Sales Manager.
Friedman’s coverage area is North and South Dakota, Nebraska, Kansas, Oklahoma, Texas, Minnesota, Iowa, Missouri, Illinois, Indiana, Michigan, Ohio, Western Pennsylvania, West Virginia, Kentucky and Western Tennessee.
He joins Generation Brands, the parent company of LBL Lighting, with more than 10 years experience in marketing, sales and business development.
Friedman has a Bachelor of Arts degree in Communications from Western Illinois University and lives in Wheeling, IL, with his wife Marcie and their two children, Jonah and Reese.