Dallas Market Center  announced that the Dallas International Lighting Market  held June 20-23, 2013 will offer a multitude of educational resources and exciting special events.
Buyers are invited to gain insight from digital marketing experts at Tech-Know Spot ℠ on the Trade Mart 3rd floor. Buyers will learn how technology impacts business and how to effectively evolve with its ever-changing landscape. The sessions include:
Thursday, June 20
o “Four Reasons it Pays to Have a Company Blog” at 10 a.m. presented by Meredith Hite, Vice President of Corporate Communications, Dallas Market Center
o “QR Codes — Think INSIDE the Box to Create OUTSIDE the Norm Results” at 11 a.m. presented by Jason Petersen, CEO & founder, XOLights
o “Google’s Changing Landscape” at 1 p.m. presented by Joel Hughes, Senior Vice President of Technology & eMedia, Scranton Gillette Communications
o “Top 5 Apps Every Retailer Needs” at 2 p.m. presented by Shama Kabani, CEO, The Marketing Zen Group
o “Domain Do’s and Don’ts” at 3 p.m. presented by Shama Kabani
Friday, June 21
o “Facebook Basics & Strategies” at 10 a.m. presented by Jennifer Evans Cario, President, SugarSpun Marketing
o “How to Leverage Pinterest” at 11 a.m. presented by Jennifer Evans Cario
o “What is Showrooming?” at 1 p.m. presented by Kevin Strawbridge, Executive Vice President of Marketing & Technology, Dallas Market Center
o “Growing Your Business with Instagram” at 2 p.m. presented by Krista Neher, CEO, Book Camp Digital
o “Building Followers on Twitter — Tweet Your Way to Success” at 3 p.m. presented by Krista Neher
The American Lighting Association  will present several educational seminars during Market for a fee of $44 for members and $69 for non-members in the World Trade Center 3-345. To register, visit the ALA website . Sessions include:
· “LED Replacement Technology: Opportunities and Concerns” presented by Fred Oberkircher on Friday, June 21 from 8 to 9:30 a.m.
· “How to Define and Demonstrate the 5 Characteristics of Light” presented by Fred Oberkircher on Friday, June 21 from 4 to 5:30 p.m.
· “LED Dimming for Dummies” presented by Nick Senofsky on Saturday, June 22 from 8 to 9:30 a.m.
· “How to Produce a Lighting Design Plan” presented by Al Thomas, CLC on Saturday, June 22 from 11 a.m. to 12:30 p.m.
The 4th annual Showroom of the Year Awards reception will be held on Thursday, June 20 at 6 p.m. in Loft 4 of the Trade Mart and will honor outstanding retailers in the lighting industry, sponsored by Dallas Market Center and Residential Lighting .
Buyers and exhibitors are also invited to attend the Lighting After Dark party at the Sheraton Downtown Hotel at 9 p.m. to enjoy cocktails and networking with fellow industry associates.