To combat the problem of potential additional energy-efficiency standards being imposed on ceiling fans in the near future , Fanimation  has begun a nation-wide awareness campaign to oppose further regulating this already burdened industry. The mission of the campaign is to inform the general public that ceiling fans are inherently energy-saving products.
To highlight the benefits of ceiling fan usage, Fanimation is initiating the first annual National Ceiling Fan Day on September 18, 2013. The purpose of this day is to educate consumers about the energy- and cost-saving benefits of using ceiling fans. On this day, Fanimation is requesting all Americans depend solely on fans for their cooling needs — doing so would save over three trillion kilowatt hours of energy consumption.
President of Fanimation, Nathan Frampton, says fans are our friends. "They’re the only appliance you can buy for your home that saves energy, especially compared to the use of air conditioning, and the Department of Energy seems to be looking past what they do.”
The proposed efficiency standards will not only raise costs but will also restrict design creativity. “Our fans are also aesthetic — they showcase form and function — and we would prefer to keep our blades more appealing,” Frampton explains.
As a solution, Fanimation proposes more resources be expended by the DOE to educate the public on cost- and energy-saving benefits arising from the proper use of ceiling fans.
View the proposed legislation here: http://www.regulations.gov/#!documentDetail;D=EERE-2012-BT-STD-0045-0002 .